Growth Marketing Manager, Paid Search

Location: We are a remote first organization and are open to applicants across Canada and the United States. 

Before you read any further: Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business.

Opencare's Mission:

To reinvent how dentists run their practices, so they can focus on what matters most: providing exceptional patient care.

Running a dental practice is becoming more and more complicated every year. At Opencare, we believe that dentists shouldn't have to worry about managing their practice, which frees them up to prioritize world class patient care experiences. After all, we live our most important life moments, from laughing and smiling to eating and talking, through our mouths.  

Yet for such an important part of our body, the thought of visiting the dentist instills fear and confusion in most people. We want to change that.   

Through the Opencare marketplace, we are enabling dentists to connect with new patients, streamline their day-to-day operations, and manage their billing seamlessly. All of this frees up time and energy that can be dedicated to helping patients understand and improve their oral wellness.  We believe that people reach their full potential at work when they are happy and healthy outside of work. You can learn more about our culture and what we do at Opencare here.

Our Growth team Vision:

In order for Opencare to truly impact a change in people’s perceptions around dentistry, we need to attract patients to our platform, and effectively communicate the “why” behind this vision. We want to build a world where going to the dentist is a regular part of your overall wellness routine, and allow for proactive and well-informed decisions to be made around who you trust with this important part of your health.

How will you help us get there: You will be responsible for:

As a Growth Marketing Manager, Paid Search  at Opencare, you’ll be working closely with our CMO to build user acquisition programs, marketing bets and optimization reporting for all active initiatives. 

You will be responsible for:

• Building and optimizing paid search campaigns, including keyword research, ad copy, bid management, and performance analysis.
• Driving key performance metrics (CAC, conversion rate, contribution margin) through continuous optimization and campaign troubleshooting.
• Keeping up with industry trends, algorithm updates, and search marketing best practices to ensure competitive and effective strategies.
• Assisting in budget planning and forecasting to maximize resource efficiency and ensure alignment with overall business objectives.
• Delivering regular reports and presentations to the leadership team, highlighting campaign performance, key insights, and strategic recommendations.
• Developing strategic plans to grow the account in a data driven way through designing and implementing experiments and understanding industry trends and business goals.
• Partnering closely with Marketing Analytics, Product and Marketing to drive best practices, identify testing opportunities and develop roadmaps.

Skills and attributes we are looking for in a successful candidate:

• 3-5 years experience building successful user acquisition campaigns across multiple targets, geos, and demographics within Google Ads.
• Strategic thinker who is able to conduct independent market research on search platforms and identify successful trends for testing
• Working knowledge of data management and visualization tools such as SQL, Tableau, Looker, Amplitude or Data Studio and data analysis using Excel
• Experience with other marketing channels such as affiliate, paid social, lifecycle and influencer marketing an added benefit 
• Critical out-of-the-box thinking with an aptitude for problem solving.
• Basic understanding and working knowledge of user valuation modeling.
• Detail-oriented, organized, and highly-motivated.
• Excellent teamwork and communication skills; ability to be proactive and confident in a diplomatic manner.
• Ability to understand, internalize, and communicate high-level goals to team members and managers.
• Ability to multitask and execute on marketing objectives with minimal direction