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Marketing Automation Specialist (Marketing Technology Team)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Cyprus

Offer summary

Qualifications:

2+ years of experience in MarTech or CRM, Experience with integrating MarTech systems, Understanding of database concepts and SQL, Proficient in marketing automation software, Familiarity with project management methodologies.

Key responsabilities:

Collaborate to translate business needs into specifications
Design and manage marketing automation workflows
Conduct feasibility studies for solutions
Provide technical support and troubleshoot issues
Maintain up-to-date technical documentation

Semrush Large https://www.semrush.com/

1001 - 5000 Employees

HQ: Boston

See more Semrush offers

Job description

Hi there!

We are Semrush, a global IT company developing our own product—a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our Marketing Automation Specialist role for those who strive to implement functional processes and drive them to full completion.

Tasks in the role

Collaborate with business users and stakeholders to capture, document, and translate business requirements into detailed technical specifications, partnering with Marketing Automation Specialist and Enterprise Architects
Work closely with developers, system architects, and cross-functional teams to design systems that meet business needs and ensure seamless integration across platforms
Design, build, and manage complex marketing automation workflows for various stages of the customer journey, from prospect nurturing to customer engagement
Conduct feasibility studies to determine the viability of proposed solutions from a technical standpoint, recommending strategies to management
Participate in the development, testing, and implementation phases, ensuring the solution meets both technical and business requirements
Review marketing automated funnels for setting correctness and alignment with best practices
Provide technical support to the sales and marketing team, troubleshoot issues, and proactively find solutions to optimize marketing automation processes
Create and maintain technical documentation, ensuring it is up-to-date and accurately reflects business processes and technical requirements
Support Marketo users
Ensure that different systems and applications integrate seamlessly by working closely with vendors and internal teams
Stay updated with the latest trends and best practices in marketing automation and MarTech

Who we are looking for

2+ years of experience working in the MarTech or CRM IT landscape
Experience integrating MarTech or CRM systems with other software applications, databases, and APIs
Understanding of database and data warehouse concepts, SQL knowledge is a must
Proficient in marketing automation software, preferably with an understanding of Marketo’s automation capabilities, email marketing, lead scoring, and CRM integration
Strong analytical skills with the ability to interpret data, draw insights, and optimize campaigns for improved performance
An ability to translate business needs to process requirements and pass the tasks for development
A proactive problem-solving attitude with the ability to troubleshoot issues and find solutions independently
Familiarity with project management methodologies (e.g., Agile, Scrum) and tools (e.g. JIRA)
Working knowledge of software engineering, software development, solution architecture, and implementation of medium to large-scale systems across multiple platforms

Not required, but a plus

Preferred experience with Enterprise systems for Sales and Marketing (Marketo, Salesforce, etc.)
You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better

A Bit About The Team

You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now.

The Marketing Technology team is a development team dealing with Growth & Brand Marketing projects. We launch new projects that help marketing implement the most daring ideas to attract and retain users, as well as boost our company brand’s awareness in the market. In addition, we support the Semrush affiliate program and its development.

We will try to create all the right conditions for you to work and rest comfortably

This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh. Trust us, it’s an efficient way of work. Proven!
Flexible working day start
Unlimited PTO
Hobby benefit
Breakfast, snacks, and coffee at the office
Corporate events
Training, courses, conferences
Gifts for employees

Finally, a Little More About Our Company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We’ve been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague, we are waiting for you!

Maryna

Researcher

maryna.shamina@semrush.com