Sr. Director/Head of Product Marketing

Stellar Cyber is a fast-growing Cybersecurity company focused on delivering holistic cyberattack protection to organizations while significantly reducing total costs of ownership with its innovative Open XDR (eXtended Detection and Response) platform based on advanced ML and security technologies. Stellar Cyber has been recognized by Gartner as one of the leading XDR players.

To accelerate our growth, we are seeking a talented Sr. Director/Head of Product Marketing of Sales with startup passion, a can-do attitude, and a desire to make an impact, while building a future for themselves and Stellar Cyber. If you are excited to be part of a very fast-growing team with lots of opportunities, Stellar Cyber is a great place to grow your career.

Position Overview:
As the Head of Product Marketing, you will play a critical role in shaping the company's product positioning, go-to-market strategies, and messaging to drive awareness, demand, and adoption of our cybersecurity solutions. You will collaborate closely with cross-functional teams—including product management, sales, and marketing—to articulate the unique value propositions of our products, ensure alignment with customer needs, and effectively position us as a leader in the cybersecurity space.

Key Responsibilities:

• Go-to-Market Leadership: Develop and execute go-to-market strategies for all cybersecurity product launches, ensuring effective product positioning and messaging across key channels.
• Product Positioning & Messaging: Own the product marketing strategy, creating compelling narratives and value propositions tailored to specific buyer personas, verticals, and use cases.
• Market Research & Competitive Analysis: Conduct ongoing market research to identify industry trends, customer pain points, and competitive threats. Translate insights into actionable marketing strategies to differentiate our offerings.
• Sales Enablement: Develop and deliver impactful sales enablement tools, including product collateral, sales decks, case studies, and ROI calculators, ensuring the sales team is equipped to communicate value effectively.
• Cross-Functional Collaboration: Work closely with product management, engineering, and customer success teams to align product features with market demands, drive customer feedback into the product roadmap, and optimize the customer experience.
• Content Strategy: Oversee the development of high-quality content (e.g., whitepapers, blogs, webinars) that highlights our expertise and thought leadership in cybersecurity.
• Demand Generation Support: Collaborate with the demand generation team to create product-focused campaigns that drive qualified leads, customer acquisition, and retention.
• Customer Advocacy: Build relationships with key customers and transform them into brand advocates through case studies, testimonials, and speaking engagements.
• Performance Metrics: Track and analyze marketing performance metrics to assess campaign effectiveness, ROI, and inform future strategy.

Requirements

• Experience: 8+ years of product marketing experience, with at least 3 years in the cybersecurity or tech industry.
• Expertise: Deep understanding of the cybersecurity landscape, including industry trends, key players, and customer pain points.
• Communication: Exceptional written and verbal communication skills, with the ability to translate technical concepts into clear, customer-centric messaging.
• Leadership: Proven experience leading product marketing teams and influencing cross-functional stakeholders.
• Analytical: Strong analytical skills, with the ability to derive insights from market research and performance data to inform strategy.
• Creativity: Innovative thinker capable of driving compelling marketing campaigns and product positioning that resonate with target audiences.
• Tools: Proficiency in product marketing tools and platforms (e.g., Salesforce, HubSpot, Marketo, etc.).

Education:
Bachelor’s Degree in Marketing, Business, or a related field. MBA preferred.

Benefits

We pride ourselves in recognizing our employees. Here are some examples of our benefits program:

· Pre-IPO Stock Options

· Medical, Dental & Vision care

· 401(k)

· Employee Assistance Program

· Employee Discount Program

· Life Insurance

· Paid time off

· Referral Program

· Rewards and Recognition Program