Public Relations Manager, Industry
Location: Home-based, US (CT or ET preferred)
Position Summary:
At Bentley, we are driven by our purpose of advancing the world’s infrastructure for a better quality of life. We seek a versatile communications professional to join our External Communications team within our broader marketing organization. In this role, you will work across teams and functions to oversee the public relations strategy for one of our key industries. The ideal candidate will have experience in public relations, a passion for media relations, and a strong track record in developing and executing successful global PR campaigns. Experience in an agency setting is highly desirable.
Your Day-to-Day:
Here is how you can contribute to our team and our organization:
- Strategy Development: Create and implement a comprehensive PR strategy tailored to the specific needs and goals of the assigned industry.
- Media Relations: Build and maintain strong relationships with industry-specific media, journalists, and influencers. Secure high-quality media coverage in top-tier publications and industry outlets.
- Integrated Communications: Plan and execute integrated communications campaigns, leveraging a holistic communications approach—from strategic concepting and message development to execution.
- Content Creation: Develop compelling press releases, thought leadership articles, case studies, and other content that effectively communicates Bentley Systems' value proposition.
- Event Management: Plan and execute PR-related events, from salon dinners to panel preparation and media briefings at industry trade shows.
- Crisis Management: Proactively manage potential PR crises, developing contingency plans and communicating effectively with key stakeholders.
- Collaborative Efforts: Work closely with internal teams, including product industry marketing, global go-to-market, communications, brand, content/blog, social, and creative services, to ensure alignment and consistency in messaging.
- Measurement and Reporting: Monitor and analyze PR campaign performance, providing regular reports to leadership. Adjust strategies as needed to achieve desired outcomes.
- Agency Liaison: Be part of a team of global communicators; manage relationships with PR agencies, ensuring that deliverables meet Bentley Systems' standards and OKRs.
What You Bring to The Team:
- Bachelor’s degree in Communications, PR, Journalism, a related field, or relevant training and experience.
- 5-8 years of experience in public relations, preferably within the technology or infrastructure sectors. Agency experience is a strong plus.
- Exceptional writing, editing, and communication skills. Proven ability to secure media placements and build relationships with the press.
- Interest and desire to learn the specific industry being managed, including key players, trends, and challenges.
- Strong organizational skills with the ability to manage multiple projects and deadlines. Ability to work independently and as part of a team.
- This is a full-time role expected to work 40 hours per week, home-based in the US.
- Requires sitting or standing at will while performing work on a computer (or any other physical requirements). The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling, and meeting functions.
- This role requires travel up to 15%.
What We Offer:
- A great Team and culture – please see our Recruitment Video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
- Competitive Salary and benefits.
- The opportunity to work within a global and diversely international team.
- A supportive and collaborative environment.
About Bentley Systems
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.
www.bentley.com
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
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