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Sr. Content Marketing Strategy Manager, Events

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

10+ years in event content strategy, Strong understanding of storytelling, Experience in speaker management, Exceptional verbal and written communication skills, Ability to work in fast-paced environments.

Key responsabilities:

Develop and manage content strategy for events
Coordinate end-to-end content development process
Source and manage internal and external speakers
Prepare post-event analysis and recommendations
Collaborate with marketing and design teams

Lyra Health SME https://www.lyrahealth.com/

501 - 1000 Employees

See more Lyra Health offers

Job description

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role

We’re looking for a Senior Content Strategy Manager to lead content strategy and execution for Lyra’s branded and demand generation events including webinars, trade shows, and field events. You’ll work closely with product and corporate marketing and event marketing to develop strategic direction and bring our online and in-person events to life, ensuring the Lyra voice stands out across the industry.

This content leader will develop a comprehensive and cohesive content strategy and may occasionally act as a Lyra spokesperson at events. You will manage the strategic tasks necessary to deliver amazing content and experiences across our events portfolio including researching outside speakers, writing briefs, creating presentations, and participating in and leading content prep calls.

The ideal candidate has a solid understanding of content strategy and development for events, recognizing great storytelling that aligns to brand messaging, and has experience as a spokesperson and moderator. You possess strong communication and collaboration skills to work across the organization on content development and deliverables management. You also have demonstrated experience with event approaches, such as call for papers, speaker management, and speaker bureaus.

Responsibilities:

Craft a content strategy and framework aligned to the overarching event objectives, business goals, and target audience experience

Establish and manage the end-to-end content development process for events including production timelines and coordination of speakers and speaker deliverables

Uncover, capture, and build stories

Source and manage internal and external speakers

Act as a Lyra spokesperson at events

Lead content execution (developing briefs, scripts, talking points, slides, Q&As, and agendas) and guide panel topics and questions

Create presentations for webinars, tradeshows, and field events

Provide coaching for presenters so they deliver content in an impactful and meaningful way

Manage interdependencies between speakers

Collaborate with designers, subject matter experts, and production partners to bring in compelling and engaging approaches to content delivery

Prepare post-event content reports and make recommendations on future content based on analysis and insights

Coordinate with other marketing teams to reuse and repackage event content to maximize return on investment of the event content

Be the event host and moderate panels, as needed

Requirements:

10+ years of demonstrated success in event content strategy/program management, preferably at a high-growth company

A solid understanding of building, executing, and scaling cross-functional event programs

A passion for storytelling and narrative structure

Experience sourcing and managing speakers

Experience using data and metrics to measure impact and determine improvements

Proven ability to work in a fast-paced environment managing multiple partners and concurrent programs

Advanced organizational and planning skills

Demonstrated executive presence, excellent interpersonal skills, and ability to influence multiple stakeholders

Exceptional verbal and written communication skills, strong attention to detail, and the ability to manage complicated and tight timelines

Work Samples:

Please share three writing samples from past events/webinars

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice."