Paid Media Specialist

Our client, a cutting-edge creative agency known for delivering award-winning advertising and branded content, is currently seeking a Paid Media Specialist and Strategist to enhance their team. This role is crucial for someone with a robust background in trade desk operations and omnichannel paid media strategies.

The ideal candidate will have managed substantial ad budgets, demonstrating expertise in deploying at least $20K monthly towards impactful advertising campaigns. This position requires a keen eye for competitor research and analysis, coupled with the ability to analyze ad performance and make strategic pivots to optimize results. Excellent spoken English and a deep understanding of marketing principles are essential to communicate effectively and drive campaign success.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Trade Desk Management: Oversee operations on trade desks, ensuring efficient execution of digital advertising campaigns.

• Omnichannel Paid Media Strategies: Develop and implement paid media strategies across multiple channels to maximize ad reach and impact.

• Budget Management: Manage a minimum of $20K in monthly ad spend, allocating resources effectively to achieve campaign objectives.

• Competitor Research: Conduct thorough research and analysis of competitors' advertising strategies to identify opportunities and threats.

• Ad Performance Analysis: Regularly analyze ad performance data, making informed decisions to pivot strategies as needed for optimization.

• Collaboration and Communication: Work closely with the marketing team and external partners, sharing insights and strategies to ensure cohesive campaign execution.

  
  

What Success Looks Like:

• Strategic Impact: Your work significantly increases campaign efficiency and effectiveness, as evidenced by performance metrics and ROI.

• Budget Mastery: Demonstrated ability to manage and optimize substantial ad budgets, leading to measurable success in campaign goals.

• Informed Decision-Making: Your competitor research and ad performance analysis inform strategic pivots that enhance overall campaign results.

• Effective Collaboration: Your excellent communication skills facilitate productive collaboration within the team and with external partners.

Qualifications:

• Proven experience as a Media Buyer and Strategist, with hands-on experience managing trade desks.

• Strong background in omnichannel paid media campaigns, with a history of handling significant ad budgets.

• Expertise in competitor research, ad performance analysis, and strategic adaptation to optimize campaign results.

• Excellent spoken English and comprehensive marketing knowledge to effectively communicate strategies and insights.

• Ability to work collaboratively in a fast-paced environment, driving forward multiple campaigns simultaneously.

This opportunity is ideal for a Media Buyer and Strategist ready to leverage their expertise in a vibrant creative agency setting. If you're passionate about driving advertising success through strategic insight and effective budget management, we encourage you to apply.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets