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Brand Ambassador - William Grants & Sons Portfolio

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Ireland

Offer summary

Qualifications:

Strong understanding of FMCG industry, 3+ years brand ambassador experience, Full clean driver's license, Experience in digital marketing and social media, Proficient in Microsoft Office packages.

Key responsabilities:

  • Lead brand education initiatives across categories
  • Build relationships and manage advocacy programs
  • Increase visibility, distribution, and sales for the portfolio
  • Plan and execute brand activations and campaigns
  • Manage digital content and compile marketing reports
Richmond Marketing logo
Richmond Marketing Food & Beverages SME https://www.richmondmarketing.com/
51 - 200 Employees
About Richmond Marketing
At Richmond, we aim to keep pace with Ireland’s changing society, offer innovative brands which appeal to the modern Irish consumer and to be Ireland’s premium beverage brand builder. The success of our business is based on our world-class stable of premium brands that we market and distribute in Ireland. We bring an innovative perspective to everything we do and we are committed to adding value to our customers and all those we work with. Our History. Founded by Barry Connolly in 1992 Richmond Marketing has introduced exciting and innovative brands to the Irish market place. Working at Richmond. Fundamental to our success is the creativity of our people, their constant enthusiasm, adaptability and their unremitting passion to deliver results for consumers and customers alike.. The way it works. Our business is divided into three areas: Sales, Marketing and Finance. It doesn't matter what team you are in or what level you are, we all work together to get the job done.. We have about 70 people in our sales team. They are responsible for all our customers, from the major supermarkets and cash and carries to pubs, restaurants and nightclubs. They are supported by national account managers who help the sales team deliver their business objectives whilst helping the major retailers deliver theirs. In Marketing we have over 20 people. We have Marketing Managers, Brand Managers, Trade Marketing Managers and staff to support them and help make things happen. Our Finance area has 30 people. Not just the accountants but also our administrators, Customer Service team, Logistics team and IT support team. We are committed to supporting the development of talent within our business. If you feel you have what it takes to join us in a fast-moving company and industry, we would be delighted to hear from you.
See more Richmond Marketing offers

Job description

ABOUT RICHMOND

Richmond is Ireland’s leading, trend-spotting premium brand builder. Founded in 1992, Richmond’s philosophy is simple; have great brands in our portfolio & hire great people – Great Brands & Great People. We are brand builders who love to challenge the norms, disrupt the status quo, and bring new ideas & products to the market.

 

JOB DESCRIPTION

We are seeking a driven and ambitious Brand Ambassador to represent the diverse and premium portfolio of William Grant & Sons, including brands such as Hendrick’s Gin, Tullamore D.E.W., and more. This field-based role will focus on educating, advocating, and promoting our exceptional range of spirits in both retail and on-trade outlets across Ireland. As a Brand Ambassador, you will be responsible for showcasing each product's unique attributes, engaging consumers and trade professionals, building strong relationships, and driving visibility, distribution, and driving rate-of-sale.

You’ll be passionate about our portfolio, able to effectively communicate the stories behind each brand, and will embody the craftsmanship and innovation that William Grant & Sons is known for. This role is ideal for a spirit’s enthusiast with a deep knowledge of premium categories and a flair for creating dynamic, brand-immersive experiences. You’ll work closely with bartenders, distributors, media, influencers, and retail partners to champion our brands and develop long-lasting advocacy.

 

KEY RESPONSIBILITIES

Education:

  • Lead brand education initiatives across multiple categories (whisky, gin, rum, etc.), engaging trade, media, consumers, and influencers with our premium spirits portfolio.Advocacy:
  • Building relationships and managing yearlong path to advocacy programmes with Ireland’s best bartenders fully immersing them to become brand champions / advocates.

Trade Marketing:

  • Increase on- and off-trade visibility, distribution, and rate-of-sale (ROS) across the William Grant & Sons portfolio.
  • Proactively identify opportunities for improving brand presence and driving distribution & supporting lighthouse accounts
  • Plan, execute, and evaluate brand activations, tastings, and campaigns in line with the current brand portfolio strategy and budget

Communications:
• Manage digital and social media platforms, creating engaging content and managing campaigns to elevate the full WG&S portfolio
Reporting:
• Compile monthly marketing reports on activities, competitor activities, playbooks & advocacy campaigns.



 

KNOWLEDGE, SKILLS AND EXPERIENCE

  • Strong understanding of FMCG Industry (Alcohol Industry experience preferred) & bar landscape.
  • Must have full clean Driver's License.
  • 3+ years brand ambassador experience or brand-related experience.
  • Shows strong initiative & drive and demonstrates an ability to work autonomously.
  • A savvy digital marketer and social media expert, with the ability to engage online audiences and influencers for multiple products.
  • Analytical, strategic & ability to problem-solve.
  • Strong communication & confident presenter with both public speaking and PowerPoint presentation skills.
  • Organized, with strong multi-tasking abilities and attention to detail.
  • Ability to work in an ever changing, fast paced & demanding environment.
  • Experienced in Microsoft Office Packages, mainly Excel, PowerPoint, Outlook, and Word.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Food & Beverages
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

EmpowermentBrand RepresentationPresentation TrainingSocial Media ManagementDigital Marketing

Other Skills

  • Organizational Skills
  • Microsoft Office
  • Analytical Thinking
  • Problem Solving
  • Detail Oriented
  • Multitasking
  • Verbal Communication Skills
Are you interested?

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