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Product Growth / CRO Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Ukraine, Poland

Offer summary

Qualifications:

Extensive experience in user research, 3+ years in digital or product marketing, Proficiency with analytics tools, Experience in B2C products and subscription models, Upper-intermediate English level.

Key responsabilities:

Analyze user needs to improve buying funnel
Develop hypotheses for optimizing conversions
Collaborate with teams to design new funnels
Plan and execute A/B tests for validation
Enhance user experience by refining buying funnel

Welltech Information Technology & Services Scaleup https://welltech.com/

201 - 500 Employees

See more Welltech offers

Job description

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

As a Product Growth / CRO Manager, you will play a pivotal role in defining new communication funnels and audiences, working with users for one of the health and fitness apps in our portfolio. There will be a strong emphasis on subscription growth and optimizing conversions into paid users. This role requires a deep understanding of user behavior, data-driven decision-making, and a passion for creating value for our users.

Challenges you'll meet

Analyze user needs and behavior to uncover valuable insights that improve the buying funnel
Develop hypotheses to optimize funnels and monetization strategies, focusing on boosting conversion rates and ARPU
Work closely with user acquisition and creative teams to design new end-to-end funnels targeting new audiences and traffic sources
Plan, execute, and evaluate A/B tests to validate ideas with real users, and use the findings to inform new hypotheses and drive results
Collaborate with cross-functional teams, including designers, engineers, analysts, and content creators, to enhance user experience and refine the buying funnel

Your professional qualities

Extensive experience in user research, with deep knowledge of UX, CRO principles, and A/B testing methodologies
3+ years of experience in digital, growth, and product marketing for IT companies (Web, Mobile, CRM), with a focus on international markets
Background in B2C products, ideally subscription-based models
Proficiency with analytics tools such as Google Analytics, Tableau, Amplitude, etc.
Experience in task-setting for technical teams, with a strong grasp of use cases and user stories
Proven success in optimizing product and marketing metrics
Solid understanding of various monetization models
At least Upper-intermediate level of English

Will be a plus:

Previous experience with mobile applications
Experience with subscription-based business model
Experience with Midjourney
Copywriting skills

We offer a fair level of compensation that will be appropriate for your expertise and level.

Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.

Check out some of our products