Job Title
Paid Media Manager
Job Description
Ideal for a candidate with a strong understanding of display advertising, real-time bidding (RTB), audience targeting strategies, as well as customer data platform (CDP) management and activation. Deep understanding of paid search strategies, keyword research, campaign optimization, and performance analysis is also integral to the success of this role.
So, who are we?
Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.
We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.
Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together.
Your role in the team
As a Paid Media Manager, you will be responsible for developing, implementing, and optimizing programmatic display advertising campaigns and optimising paid search campaigns across various platforms such as Google Ads, Bing Ads, and other search advertising platforms to achieve our marketing objectives. You will leverage your expertise in programmatic buying platforms, data analysis, and campaign optimization to drive targeted, efficient, and measurable results.
What you’ll do
Strategy Development:
Develop and execute comprehensive programmatic display advertising strategies aligned with marketing objectives and audience targeting.
Collaborate with internal stakeholders to define campaign goals, target audiences, and KPIs
Develop and execute comprehensive paid search strategies aligned with business objectives, including campaign structure, keyword targeting, ad copy, and bid management.
Conduct keyword research and analysis to identify high-value keywords and opportunities for expansion.
Stay informed about industry trends, best practices, and emerging technologies to continuously refine and improve strategies.
Campaign Management:
Set up, launch, and manage programmatic display campaigns across demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk, etc.
Create, launch, and manage paid search campaigns across various platforms, ensuring they are properly structured and optimized for maximum performance.
Manage budgets, bidding strategies, and targeting tactics to achieve campaign objectives while maintaining efficiency.
Monitor campaign performance metrics, including impressions, clicks, conversions, viewability, and ROI, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS)
Optimize campaigns based on performance data, adjusting targeting, creatives, and bidding strategies as needed.
Audience Targeting:
Utilize first party and third-party data sources to develop audience targeting strategies.
Implement audience segmentation and targeting tactics to reach specific audience segments with relevant messaging.
Test and refine audience targeting strategies to improve campaign performance and efficiency.
Keyword management
Perform regular keyword research and analysis to identify new keyword opportunities and refine keyword lists.
Manage keyword bids and budgets to ensure optimal performance and budget utilization.
Monitor keyword performance and adjust keyword targeting based on performance data and campaign goals.
Ad copywriting and Creative Management:
Collaborate with creative teams to develop compelling ad creatives tailored to different audience segments and campaign objectives.
Write compelling ad copy tailored to specific audience segments and campaign objectives.
Manage ad creative assets and ensure compliance with platform guidelines and best practices.
Implement creative testing strategies to optimize ad performance and drive engagement.
Customer Data Platform Management and Activation:
Oversee the management and utilization of the customer data platform (CDP) to gather, analyse, and activate customer data for targeting and personalization.
Collaborate with data analytics teams to ensure the accuracy and integrity of customer data within the CDP.
Utilize customer data insights to inform audience segmentation, targeting, and messaging strategies for programmatic display campaigns.
Data Analysis and Reporting:
Utilize data analytics tools (e.g., Google Analytics, DSP reporting, Google Ads, Bing Ads) to analyze campaign performance and provide actionable insights. Prepare regular performance reports detailing key metrics, trends, and recommendations for optimization.
Develop and implement A/B testing strategies to optimize campaign performance and drive continuous improvement.
Who we’re looking for
You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas and lead the way in creating inspiring experiences for our clients and everyone around you.
We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.
What you’ll need for this role
Bachelor’s degree in marketing, Advertising, Business Administration, or related field. Advanced degree preferred.
4-6 years of experience in digital advertising, with a focus on performance marketing via programmatic display advertising, paid social marketing and paid search marketing.
Proven track record of managing successful programmatic display campaigns and paid search campaigns with demonstrated results in improving ROI and meeting/exceeding KPIs.
Deep understanding of paid search platforms, including Google Ads and Bing Ads, as well as other PPC advertising platforms.
Deep understanding of programmatic advertising ecosystem, including DSPs, ad exchanges, DMPs, and ad verification technologies.
Experience with demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk, DV360, etc.
Strong analytical skills and the ability to interpret data and draw actionable insights.
Proficiency in data analytics tools such as Google Analytics and DSP reporting platforms.
Experience managing customer data platforms (CDPs) and utilizing customer data for targeting and personalization.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Detail-oriented with strong organizational and project management skills.
Google Ads or other relevant certifications are preferred.
Experience in finance vertical or regional experience is advantageous but not essential.
How you’ll grow
When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.
And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride
The perks
It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.
Flexible working hours and work-from–home opportunities
Performance-related bonuses
Pension, insurance and medical plans
Two volunteering days per year
One day of birthday leave per year
Contribution to gym memberships and more
Where you’ll work
We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.
Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.
That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.
So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.
Apply now
Number of openings
1
