WHO WE ARE
Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
Our Data Cloud group takes an innovative approach to help marketers identify insights and size opportunities, develop audiences/segments for targeting, construct media mix plans, partner with creative and messaging as well as test and measure the incremental impact of campaigns. The role will help develop and refine the go-to-market approach for Zeta’s business units as well as partner with client services and sales teams to pitch and scope prospect opportunities. In addition, the Strategy Manager will work closely work with internal stakeholders across operations, product, engineering and marketing teams to influence product roadmap as well as support the development of marketing and sales content.
The ideal candidate will bring a unique blend of project management, analytical and marketing/media expertise together with the aptitude to think tactically and execute both as an independent contributor and part of a larger team. This role requires client-facing skills and the ability to convey complex concepts in a concise, easy-to-understand manner across stakeholders at various levels and disciplines.
Responsibilities:
- Identifying opportunities and offering analytics to the client/client teams with a focus on building and improving business intelligence capabilities
- Partner with product teams to ensure platform capabilities support client requirements and future revenue opportunities
- Work with the account, strategy, and operations teams to support client deliverables and data cloud products
- Lead a cross functional team as necessary to ensure successful project engagements, including developing and evolving team processes and client deliverables
The Ideal candidate will have…
- 3-5 years of experience in a technical data-driven role with a focus on business intelligence and product development
- Proven success creating strategic plans by combining various creative/analytical skills with the ability to think tactically on the job
- A positive and confident demeanor and can effectively delegate in high-pressure situations
- An understanding of addressable/people-based marketing, digital, media and offline channels, conversion optimization, analytics and business intelligence with marketing technology
Desired Skills and Experience:
- 3+ years of data-driven analytics using SQL and BI tools to build and present advanced analytics; modeling and/or data science a plus, but not required
- SQL fluency, translation, and technical writing ability; additional experience working with, analyzing, and writing from scratch large blocks of code
- Experience with Snowflake and Tableau preferred, AWS a plus
- Experience working with client-facing teams to understand and deliver complex data products and services
- Marketing (Digital, Integrated, CRM, or CDPs) experience a plus, emphasis in working with large transactional data sources
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $100,000.00 - $115,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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