Overview:
Lifeway Marketing is hiring a Marketing Strategist to support B&H Academic. This role is pivotal in creating and executing comprehensive marketing strategies to promote our academic titles, including theology textbooks used by universities and seminaries across the country. You will lead book launches, coordinate catalog development, oversee cover design, and represent B&H Academic at key conferences and events.
If you are a strategic thinker with a passion for academic publishing and a commitment to Lifeway's mission, this role is for you.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
Learn more about our culture at team.lifeway.com/culture-code
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote
Responsibilities:
- Designs and implement strategic marketing plans for B&H Academic titles using established templates.
- Customizes marketing strategies for individual books.
- Collaborates with the marketing team to create innovative promotional plans for print and digital academic resources
- Evaluates the effectiveness of marketing strategies and initiatives.
- Measures key metrics such as return on investment (ROI) and campaign performance.
- Presents B&H Academic products to sales teams.
- Manages product representation on Lifeway.com, Amazon.com, and ChristianBook.com.
- Executes ad buys and publicity strategies across print and digital platforms to enhance product visibility and brand awareness.
- Leads the annual catalog process for B&H Academic.
- Manages academic presence in trade cycle catalogs.
- Coordinates the cover design process, facilitating meetings and acting as a liaison between authors and designers.
- Plans and executes logistics for conference exhibits, ensuring effective management and resource procurement.
- Represents B&H Academic at organizational, academic, and theological conferences.
- Serves as the primary contact for B&H Academic authors.
- Communicates marketing strategies and develop promotional ideas aligned with authors' platforms.
- Manages author interviews, publicity efforts, and other author-related marketing activities.
- Develops digital marketing concepts aligned with B&H Academic’s strategy for various platforms.
- Manages the day-to-day upkeep of bhacademic.com, including updates, publication of resources, and creation of specialty landing pages.
- Develops and manage the marketing budget for B&H Academic.
- Oversees expenses and ensure cost-effective marketing initiatives.
- Travel sas required to support event participation and engagement, sometimes overnight
Qualifications:
Education
Bachelor’s Degree in Marketing, Communications, Business, or a related field
Master’s degree in Theology or a related seminary degree, strongly preferred
Knowledge, Skills, & Abilities, required
- Minimum of 1 year of vocational marketing experience in an agency, corporate, or PR firm
- Proven experience maintaining social media, blogs, or other digital media platforms.
- Experience managing multiple projects and deadlines effectively.
- Strong ability to develop and execute strategic marketing plans for academic publishing.
- Excellent written and verbal communication skills.
- Ability to build relationships with authors, academic partners, and internal teams.
- Highly organized with experience in managing complex projects and deadlines.
- Proficient in digital marketing tactics, including SEO, social media management, and content creation.
Actively involved in an evangelical Christian church
Knowledge, Skills, & Abilities, preferred
- Familiarity with project management software such as Workfront.
- Marketing experience in support of academic publishing organization or seminary
