Overview:
It All Starts with Our People
As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores – every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us.
Our highest priority is creating a welcoming workplace with team members from a wide variety of diverse backgrounds and experiences.
The Opportunity
Valvoline has a rewarding opportunity as an Associate Marketing Manager. In this role, you will make a significant impact on the Brand and Customer Acquisition Team and will be responsible for key marketing programs driving new consumer growth and profitability for our Valvoline Instant Oil Change stores. The Associate Marketing Manager will focus on localized marketing tactics and will develop strong relationships with the operations and store teams.
How You'll Make a Difference
- Support the implementation of DMA-level, full-funnel marketing campaigns in 15 priority markets. Responsibilities include market-level research to identify program opportunities, project management, program asset management, sponsorship activation management and implementation, program analysis, and development of monthly reporting. Collaborate with agency partners to develop creative briefs and strategies supporting new customer growth initiatives.
- Collaborate with regional and store-level operations leaders to understand, uncover, and recommend marketing strategies and tactics to be implemented to ramp store performance. Responsibilities could include researching and developing individual store marketing programs, creating marketing toolkits, training, and seasonal resources for Store Managers, developing assets for localized programs (e.g., flyers, coupons, ads, event resources, signage, giveaways), and supporting the development of localized partnerships (e.g., carwashes, Chamber of Commerce).
- Manage existing and developing new referral discount programs (e.g., carwash partners, AARP discount program, fundraising discount books). Responsibilities could include meeting monthly with partner account managers, developing and managing campaign assets, developing promotional calendars and limited-time offers, and reporting on programs.
- Support same-store direct mail and shared mail direct response programs. Responsibilities could include project management to track against key deadlines, developing program targeting, managing creative updates and assets, creative proofing, and program reporting and analysis.
- Administrative duties will include assisting with program reporting, reporting on project status, and tracking of invoices and budgets.
- Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.
What You'll Need to Succeed
- Bachelor’s degree
- Minimum of two years of relevant job experience
- Project and relationship management
- Event planning and sponsorship activations
- Agency management
- Proficient in Microsoft Office (Excel and PowerPoint)
- Asset management
- Strong collaboration skills
- Ability to work independently
- Self-motivated
- Must be authorized to work in the U.S.
We Take Care of the WHOLE You
- Health insurance plans (medical, dental, vision)
- HSA and flexible spending accounts
- 401(k)
- Incentive opportunity*
- Life insurance
- Short and long-term disability insurance
- Paid vacation and holidays*
- Employee Assistance Program
- Valvoline Instant Oil Change discounts
- Tuition reimbursement*
- Adoption assistance*
*Terms and conditions apply, and benefits may differ depending on position.
Your Path to Valvoline
Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. Apply now and become an integral part of our journey at Valvoline.
The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or email ECC@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
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