Job Purpose:
Job Title: Senior Direct Marketing Executive (Fundraising Acquisition)
Salary: £35,000 - £38,000 + benefits (dependent upon experience demonstrated)
Location: Remote working with hub allocated when required.
We’re the charity helping millions of people feel happier and healthier by spending more time on and along our historic canals and rivers. Our tranquil and wildlife-rich spaces provide places to walk, run, bike, boat, fish and rest. It takes an extraordinary team to bring our waterways to life and that is where you come in.
Individual Giving Fundraising is at the heart of the Trust’s Fundraising Strategy, and with ongoing investment to grow our supporter database and accelerate income generation, it's a truly exciting time to join our Fundraising Team.
The Senior Direct Marketing Executive will be a key role within the Acquisition Team, as the expert in digital fundraising, a key area of growth in line with the Fundraising Strategy. We are looking for someone who can support the Trust’s aspirations for digital transformation and ensure excellence across our digital fundraising activity.
Location/base: This role will be based from home, but with an office ‘hub’ for collaborative team meetings.
Knowledge, Skills/Qualifications & Experience :
This role sits within the Individual Giving & Legacy team, reporting to the Acquisition & Development Manager. It also works closely with the wider Fundraising Division, and cross functionally with other teams within the organisation.
Key Accountabilities:
- Playing a key role in the strategy and delivery of digital campaigns to recruit new supporters to Canal & River Trust, developing and delivering an ongoing fundraising innovation roadmap to ensure continuous optimisation of our digital programme.
- Working closely with the Acquisition Lead on development and delivery of a digital fundraising acquisition strategy.
- Working closely with other digital stakeholders in the organisation to deliver a digital audit.
- Line management of a Direct Marketing Executive, a role which will also focus on digital.
- Being an expert in digital acquisition, conducting regular competitor analysis and attending relevant external events to keep abreast of opportunities.
- Working closely with the Supporter Journey Manager and Development Team to ensure excellent supporter experience.
- Developing strong relationships with internal and external stakeholders – from brand marketing and web development teams to creative and paid media agencies.
- Ensuring digital fundraising campaigns are delivered on time and to budget.
- Reporting closely on results of campaigns, analysing and making recommendations for optimisation opportunities.
- Ensuring supporter records are maintained and that all digital fundraising activity is compliant.
- Reforecasting income and expenditure for areas of responsibility.
- Support the wider Individual Giving & Legacy team as required, including stewardship of other donor audiences during peak seasons and campaign support as required and agreed with their team manager.
Person Specification
Essential
- Experience of working on digital marketing projects within a fundraising context.
- Proficient in the use of MS office applications, particularly Excel and Word.
- Strong interpersonal skills, skilled at building internal and external relationships.
- Experience of analysing digital campaign performance and optimising in order to meet fundraising targets.
- Experience of working well within a team.
- Strong written and oral communication skills.
- Willing to adopt the Trust’s values as your own: caring, openness and transparency, supporting the local community, involving others, and striving for excellence
Desirable
- Experience of growing a digital fundraising programme, testing and learning across a variety of formats and channels to understand what works and inform future activity.
- Understanding of Fundraising regulation and statutory data compliance,
- Knowledge of Fundraising databases and customer relationship management programs
- Experience of working in a fast paced and ambitious team environment.
- Experience of using an email marketing platform.
We reserve the right to close this vacancy early if we receive sufficient suitable applications for the role. Therefore, if you are interested, please submit your application as early as possible.
What We Offer:
In addition to your salary of £35,000 - £38,000, you will benefit from a competitive contributory DC Pension scheme arrangement, great holiday entitlement and numerous other employee benefits, including several salary sacrifice benefits, all of which can be found here (https://canalrivertrust.org.uk/about-us/work-for-us/our-benefits).
- 25 days paid holiday, plus paid Bank Holidays, increasing to 27 days plus Bank Holidays after 3 years
- Annual £200 personal learning & growth award to spend on any learning related activity – hobbies; aspirations etc.
- Free access to specialist counselling on a range of issues – health; financial; lifestyle; well-being; domestic & neighbourly matters.
- Access to a range of employee benefits including – store discounts; boating holiday discounts; holiday purchase scheme.
- 2 days paid volunteering leave, volunteering for local community project work.
At the Trust we care passionately for our waterways, and as importantly, for those who look after and use them. We strongly believe that a diverse workforce brings with it a diversity of ideas, thinking and ways of working which enhances what we do as a Trust. We are striving to represent the diverse communities that we are a part of and welcome applicants from across all sectors of the community.
All candidates will be treated on the basis of their merits, skills and abilities and solely by being assessed against the requirements for the job.
When you join the Canal & River Trust you become a member of an engaged team working to preserve our heritage for future generations. Come and share your passion and knowledge with a team that makes a difference to millions of people every day.
Find out more about us on our website: https://canalrivertrust.org.uk/about-us
