Beckman Coulter Life Sciences’ mission is to empower those seeking answers to life’s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you’ll help drive our vision of accelerating answers—and our commitment to excellence.
Beckman Coulter Life Sciences is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
Do you want to work in our Japan Marketing team? Do you enjoy the product marketing in Life Science industry? Then read on!
We are currently seeking a Clinical Flow Cytometry Product Manager, Japan who will be responsible for building and leading market strategy in Japan. This position is part of the Marketing Japan located in Tokyo, Japan and will be remote.
In this role, you will be responsible for:
Lead the development and execution of the marketing strategy and initiatives of Clinical Flow Cytometry Products in Japan that result in increasing share, sales and profit growth
Create and execute launch plans for new products to ensure rapid sales growth and collaborate closely with global teams to effectively introduce and deploy global strategies domestically, obtaining necessary support for the local team and customers.
Maximize lead generation using traditional and digital marketing methods in cooperation with commercial marketing, and create promotional content that clearly communicates the product's value proposition to customers.
Lead the application for local registration of IVD and Medical device working with RA team.
Optimize and implement product and application training for sales representatives to improve skill and knowledge for sales activities.
Support local teams and customers on local product quality, supply and other type of issues and inquiries in sales process with collaboration with global and local stakeholders.
Build and manage KOL network in the clinical flow cytometry field
Partner effectively with key stakeholders in sales, commercial marketing, field application, service, QRA, Logistics, Business units and global marketing.
The essential requirements for the job include:
Bachelor’s Degree in biology, medical science, pharmacy or related discipline is required. Master’s Degree and phD preferred.
3+ years of experience in product management for medical device or IVD products
Experienced in marketing and market development
Data analytical capability. SFDC experience is preferred.
Experienced in customer relation building with good knowledge in the industry and interpersonal skills
Excellent writing and verbal communication skills in both Japanese and English
Travel, Motor Vehicle Record & Physical/Environment Requirements:
It would be a plus if you also possess previous experience in:
At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide.
Name of Job Function
Product Manager –Clinical Flow Cytometry
Position Level P3/P4
Department ライフサイエンス マーケティング本部
Location Tokyo
Responsibilities 責務
Product Manager – Flow Cytometryプロダクトラインの国内の臨床市場におけるマーケティング戦略の計画と実行をリードする。
Planning
- Marketing Planの作成と実行により、担当製品群のビジネス目標達成をリードする。
- 市場分析（市場規模、シェア、Revenue Trend、顧客ニーズ、競合Action分析）MEKKO/Water Fall Chartなど
- 自社活動分析（売上、価格、Win Rate, Visibilityなど）
- と戦略（Target Market, 4P）
-Financial Objectives（HW/Cons売上、Expense, P&L, 在庫）
-Action Plans incl. Action Calendar
- Launch Planの作成と実行により、新製品の売上の急速な立ち上げを効率的・効果的に行う。
- Global Teamとの緻密なコミュニケーションにより、Global戦略の効果的な国内導入・展開を行うとともに、国内市場に必要なサポートを得る。
Communication
- Traditional/Digital Marketing手法を活用し、Commercial Marketingと協力してLead構築を最大化する。
- 製品のValue Propositionを顧客にわかる言葉で伝えられるPromotional Toolのコンテンツ作成を行う。
- 必要に応じて、営業・サービス担当者と同行を行い、製品説明を行う事で、製品採用へのサポートを行う。
- 国内のKOLを特定し、効果的なKOLマネジメントを行う。
- 目標達成に向け、他のチームとの協働を製品責任者としてリードする（Sales、アプリ、サービス、RA/QA、L&D、法務、ITなど）
- Direct/ Indirect ChannelのRecommendationを作成し、担当部署への提案を行う。
Sales Training
- グローバルで展開される営業担当者向け製品・アプリケーション・営業スキルトレーニングを最適化し、展開する。
- 国内マーケットに必要なセールス向けトレーニング、ツールを作成、展開する。
- 営業担当者による代理店向けトレーニング資料を作成、実施をサポートする。
製品のマネジメント
- 中長期Product Roadmapの作成および、市場予測、マーケットシェア、自社製品の販売予測を行う。
- ERPやCRMなどの製品マスターのメンテナンスを行う。
- 担当製品群のライフサイクルのマネジメントを行う（新製品導入プラン、製品販売中止プランの作成と実行をリード）
- 製品クレームが発生した際、関連部署との協働によりしかるべき対処を行う。
- 製品戦略にリンクした価格設定を行い、平均販売価格（ASP）のモニタリングおよび必要な対応を講じる。
- 顧客の要望(VOC)をベースに、顧客ニーズを製品に反映させるべくGlobalチームへの要望を出す。
- 医療機器・体外診断薬の申請を薬事チームと連携して行う。
Financial
- 担当製品群のP&Lマネジメントを行う。
- 製品別Rolling Forecastの作成による適正在庫の管理を行う事で、在庫負担を低減する。
- FC01-FC12により、年間のSales estimationを算出・管理し、Globalへの報告をサポートする。
Required Skills 求められるスキル
- 医療機器・体外診断薬のプロダクトマネージメント職務経験3年以上、またはそれに準ずる経験
- 血液関連疾患検査関連の業務経験 歓迎
- ビジネス英語 中級以上（会話、ライティング） TOEIC 750点以上
- パソコンスキル（MS Office Excel, Word, PowerPoint）
- プロジェクトマネジメントスキル
- KOLマネジメント スキル 歓迎
- 生物学/医学/薬学/医療系修士号以上が望ましい
Reporting Line レポートライン Senior Marketing Manager, Japan
Future Career Paths 将来のキャリアパス Product Group manager
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
