ezCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from recurring employee meals to one-off meetings, all backed by 24/7 customer service with real humans. ezCater also enables companies to manage their food spend in a single, customizable platform. For restaurant partners, ezCater helps them grow their business by bringing them more orders and new high-value customers. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille.
We’re looking for an experienced and strategic B2B Product Marketing Manager to join our Corporate Solutions Marketing team and help scale our Corporate Solutions business, the fastest-growing area of ezCater. You will be responsible for developing and executing go-to-market strategies for our Corporate Solutions-related products and services, product messaging and positioning, and deploying product marketing campaigns.
You will collaborate with product, sales, and marketing teams to create compelling narratives, align product features with customer needs, and support sales enablement. This role requires a strategic thinker who analyzes and incorporates data and customer insights and who can manage cross-functional initiatives.
What You'll Do:
- Go-to-market strategy for Corporate Solutions-related products and services: Establish a systematic way of sharing product updates with internal and external stakeholders. Develop and execute product marketing strategies for ezCater’s Corporate Solutions, driving product awareness, adoption, and growing our market share.
- Product messaging and positioning: Collaborate with cross-functional teams to craft clear, differentiated, and compelling product messaging that speaks to our client pain points
- Sales enablement: In partnership with our Sales Enablement team, create sales collateral, training materials, and product demos to support the sales and marketing teams in effectively communicating the value of our solutions.
- Competitive analysis: Understand – and share with the rest of the team – market trends and competitive landscapes that inform product positioning and messaging
- Campaign development: Plan and execute product marketing campaigns targeting corporate clients
- ICP & persona development: In conjunction with the Customer Insights team, define and/or refine Ideal Customer Profiles (ICP) and buyer personas to ensure marketing efforts effectively target and resonate with corporate decision-makers and stakeholders.
- Metrics & Reporting: Monitor, analyze, and report on the effectiveness of product marketing efforts, using data-driven decisions to improve campaign performance
What You Have:
- 5+ years of experience in product marketing, with success building and scaling systematic GTM processes for product releases
- Proven track record of developing and executing successful go-to-market strategies for corporate B2B audiences
- Experience working closely with sales, marketing, and product teams to drive alignment and collaboration
- Strong understanding of the B2B sales cycle with the ability to tailor marketing strategies to a defined segment
- Hands-on experience collaborating with Demand Generation teams
- Proven ability to build and ship product marketing campaigns
- Equal parts creativity and technical prowess. Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams
- A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You’re not afraid to fail and do better the next time
- Demonstrated ability to collaborate with cross-functional teams, lead projects, and succeed as an independent contributor
The national cash compensation range for this role is $112,000 - $149,000/year*
*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).
Please have fun with the Cover Letter portion of the application! It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role, and highlighting anything else you think we should know!
ezCater does not sponsor applicants for work visas or legal permanent residence.
What You’ll Get from Us:
You’ll get a terrifically compelling opportunity, in an environment of radical transparency, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.
Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.
Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.
ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
For information on how ezCater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy.
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