Senior Paid Social Strategist

About Us:

Accelerated Digital Media stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and e-commerce which includes a range of consumer products.

Job Summary:

As a Senior Paid Social Strategist, you will lead the paid social media advertising efforts for our innovative & transformative digital health and e-commerce clients. You will be responsible for developing and implementing paid social strategies, managing campaigns across various platforms, and owning client communication. Your role involves optimizing campaigns for optimal performance, staying updated on industry trends, and collaborating with clients to achieve their marketing goals.

Requirements:

Responsibilities:

Strategy and Planning:

• Work closely with clients to understand campaign objectives and audience targeting.
• Develop comprehensive paid social media strategies aligned with client goals and budget constraints.
• Oversee the creation of detailed campaign plans, including budget allocation and ad creative strategies.
  
  

Campaign Management and Execution:

• Lead the setup and management of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, TikTok, and others.
• Oversee the development of ad creatives, including ad copy, images, videos, and landing pages.
• Implement advanced audience targeting and segmentation strategies.
• Monitor campaign performance and make data-driven adjustments to optimize for key metrics (e.g., CTR, CPC, ROAS).
  
  

Audience Research and Analysis:

• Conduct audience research and segmentation to maximize ad relevance and performance.
• Utilize audience-targeting features and tools offered by social media platforms.
• Implement retargeting and lookalike audience strategies.
  
  

Performance Analysis and Reporting:

• Monitor and analyze campaign performance using social media analytics tools.
• Generate regular reports to track KPIs and campaign effectiveness.
• Provide strategic insights and recommendations for continuous optimization and improvement.
• Mentorship, QA of work, and training of Account Managers
  
  

Stay Updated:

• Stay informed about industry trends, emerging platforms, and updates in social media advertising.
• Recommend and implement new strategies, features, and technologies as needed.
  
  

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 5+ years) in paid social media advertising.
• Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent leadership, communication, and collaboration skills.
• Creative thinking and ability to develop engaging ad content.
• Proficiency in social media management and scheduling tools.
• In-depth knowledge of A/B testing and optimization techniques.’
  
  

Additional Information:

• This role may require client-facing communication and collaboration with creative teams.
• Adaptability to evolving social media advertising platforms and changing client needs is essential.
  
  

A Senior Paid Social Strategist plays a pivotal role in the success of ADM’s client’s paid social media advertising campaigns, requiring advanced skills in strategy development, campaign management, team leadership, and continuous optimization.

Benefits:

Why Join Accelerated Digital Media:

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through Human Interest
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
• We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities
  
  

How to Apply:

If you're ready to take your Paid Social career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply. Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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