Join our dynamic team at East Side Games, a leading player in the mobile gaming industry. As we continue to expand, we are seeking a talented and motivated Performance Marketing Manager to drive our user acquisition strategies and contribute to the growth of our player base.
As a User Acquisition Manager, you will play a key role in expanding our user base and driving the success of our mobile games. You will be responsible for developing and executing comprehensive user acquisition campaigns across various channels, optimizing performance, and leveraging data-driven insights to maximize ROI.
What You Will Do
- Campaign Development: Plan, execute, and optimize user acquisition campaigns across digital channels such as social media, ad networks, and other relevant platforms.
- Budget Management: Manage user acquisition budgets effectively, ensuring maximum ROI and cost efficiency.
- Data Analysis: Utilize analytics tools to track and analyze user acquisition performance, identifying trends, opportunities, and areas for improvement.
- Collaboration: Work closely with cross-functional teams, including marketing, product development, and analytics, to align user acquisition strategies with overall business objectives.
- Market Research: Stay informed about industry trends, competitor activities, and emerging opportunities to inform and enhance user acquisition strategies.
- Creativity: Develop creative and engaging ad content that resonates with target audiences and enhances user acquisition efforts.
- Testing and Optimization: Conduct A/B testing and optimization experiments to improve campaign performance and conversion rates.
- Reporting: Provide regular and insightful reports on user acquisition metrics, KPIs, and campaign performance to key stakeholders.
- Duties and Responsibilities outlined are representative, but not all inclusive
What You Will Bring
- 2+ years experience in user acquisition for mobile apps, games, or another direct response business.
- Strong analytical skills with proficiency in data analysis tools.
- Familiarity with mobile advertising platforms and strategies.
- Excellent communication and collaboration skills.
- Creative mindset with the ability to think outside the box.
- Results-driven with a focus on achieving and exceeding targets.
- Knowledge of the mobile gaming industry is a plus.
Compensation Range: $73K-$91K per annum. Salary is determined by experience, skills, and capabilities.
WHAT DOES IT MEAN TO WORK AT ESG?
Established in 2011, East Side Games started as an indie game studio in east Vancouver. Today, we’re part of East Side Games Group (TSX: EAGR), and we’re a game developer, publisher, and technology provider. We enable creators to successfully deliver memorable mobile gaming experiences that players engage with every day. Through our proven tech kits and beloved brand partnerships, our games empower passionate fan bases to explore their favourite content in a fun, convenient medium, available in the palm of their hands.
The best part is, we’re fans first, which makes this adventure extra special. Our games and our team have the same goal; to be inclusive and for everyone. We get things done and our team is hands on to step in, listen, and support, regardless of rank. We're remote-first, with monthly Townhalls, Friday Cheers, and Learning Labs to bring everyone together as a team. Have we piqued your curiosity? Then check out our Core Values and Benefits on our website! We note that our culture is not a monolith and is ever-changing based on the folks that make up our team here at ESG.
WE’RE BUILT ON THE FOUNDATIONS OF DIVERSITY AND INCLUSION
East Side Games is an equitable employer that values equity, diversity, and inclusion. We welcome and encourage people of marginalized backgrounds, particularly QTBIPOC folks, to apply, and will acknowledge and value the strengths you bring to foster yours and the studio's growth.
If you are passionate about mobile gaming, possess a strategic mindset, and thrive in a fast-paced environment, we invite you to join our team and contribute to the success of East Side Games. Click the "Apply" button and be part of an exciting journey in the world of mobile gaming!
If now is not the right time for you, but you know someone who would be a great match for us at East Side Games, check out our Referral Bonus on our website too! Let’s build great games together!
We can’t wait to hear from you!
Due to a small, but completely awesome recruitment team, only those candidates that qualify will be contacted. Thanks for your interest in ESG and we wish you the best of success in your job search!
