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Performance Marketing Manager - Targeted Media (Colombia)

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Philippines, Colombia

Offer summary

Qualifications:

Bachelor’s degree in Business, Communications or Marketing, 3-5 years of experience in marketing, 2 years of experience in key ad platforms, Familiarity with recruitment marketing is a plus, Knowledge of digital advertising platforms and collaboration tools.

Key responsabilities:

Set up and validate campaign budgets and targets
Monitor and optimize campaign performance consistently
Communicate updates with internal teams
Deliver performance reporting to marketing teams and clients
Document account information and ensure accuracy

DOXA Talent

501 - 1000 Employees

See more DOXA Talent offers

Job description

Role Summary

The Performance Marketing Manager - Targeted Media role on the Media Team is a key function responsible for the delivery of media for accounts of medium to high complexity. The media this individual is responsible for delivering against includes Facebook, Twitter, LinkedIn, Snapchat, and TikTok. He/she will be in charge of delivering outstanding results for the accounts to which he/she is assigned.

WORK SCHEDULE: 8:00 AM – 5:00 PM PST. Follows Colombian Holidays

POSITION TYPE: Full Time

WORK ARRANGEMENT: Remote - Colombia 🇨🇴

Essential Functions

Handle the following campaign setup tasks:

Work on the platform to configure campaigns, which include setting up budgets, targets, creatives, and run dates
Validate budgets against allocated POs
Install and configure pixels to track events and create remarketing audiences
Partner with the client integrations team to guide proper event configuration.
Ensure campaigns are properly configured to deliver against the campaign goals
Write ad copy with support to align with platform specifications and best practices

Handle the following campaign optimization tasks:

Monitor ongoing performance to identify areas of opportunity
With support, adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
Track spending to ensure pace aligns with campaign goals and adjust as needed to ensure the media paces appropriately
Communicate with internal teammates to ensure ongoing campaign performance and updates are understood

Handle the following campaign reporting tasks:

Empower the marketing and client strategy teams with updates and performance details
Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media
Demonstrate depth of knowledge in how media metrics support a client’s stated goals and objectives
Communicate campaign insights and recommendations that will help elevate the discussion around this media in the conversation with clients
Drive standards into delivery and the team
Document key information about accounts and setups and ensure information is accurate and updated as needed
Adhere to agreed-upon procedures to enable scale
Ensure SLAs are met on assigned accounts

Qualifications

Bachelor’s degree in Business, Communications, Marketing or commensurate experience
3-5 years of experience in marketing roles
2 or more years of experience in Facebook Ads, Twitter Ads, LinkedIn Ads, etc.
Familiarity with recruitment marketing and/or talent attraction a huge plus
Intermediate level of knowledge of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, etc.)
Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.
Extremely detail-oriented and able to manage multiple projects concurrently.
Values building and growing relationships
Process driven
Skilled oral and written communicator with the ability to work with distributed teams to drive results.
Thirst for knowledge and openness to learn

Apply now!