Field Marketing Manager - West & Central

We are seeking a dynamic and results-driven Field Marketing Manager to join our marketing team. This role will play a pivotal role in orchestrating our event marketing efforts as well as some account based marketing across the West + Central regions which includes curating branded experiences, partner events, and regional industry events. This role requires a creative thinker with excellent interpersonal skills and the ability to manage multiple projects simultaneously.

This is a remote position with a strong preference to be based in San Francisco. 

Key Responsibilities

• Event Program Management: Plan, execute, and manage a portfolio of regional events, including hospitality experiences, partner events, and industry-specific gatherings. Ensure each event aligns with Tines' brand values and marketing objectives.
• Event Coordination and Execution: Oversee all aspects of event planning and execution, including registration, shipping, setup, day-of event support and post-event wrap-up.
• Tradeshow and Tentpole Support: Provide support for larger-scale tradeshows and tentpole events. This includes coordination with vendors, managing logistics, and ensuring brand consistency.
• Cross-Functional Collaboration: Work closely with GTM and marketing teams to ensure event messaging and goals are aligned with broader company objectives.
• Vendor and Partner Liaison: Manage relationships with event vendors and partners, ensuring timely execution and high-quality outcomes. Implement programs specific to channel reseller partners that increase metrics from events.
• Budget Management: Oversee and manage the budget for regional events, ensuring cost-effective strategies without compromising event quality.
• Reporting and Analysis: Work with Marketing Ops to track event attendance, manage list uploads and evaluate the success of each event based on predetermined KPIs and metrics. Provide post-event reports and insights.
• SWAG Management: Oversee inventory, coordinate distribution at events, and ensure the quality and relevance of SWAG to enhance brand recognition and customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Experience: At least 7 years in marketing with minimum of 5 years in B2B SaaS marketing, with a specific focus on field marketing and events. Prior experience managing both small-scale and large-scale events is required.
• Skills: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously. Strong communication and negotiation skills are essential.
• Creative thinker with strong problem-solving skills and attention to detail.
• Teamwork: Ability to work effectively in a team-oriented environment, collaborating with other departments to achieve marketing goals.
• Adaptability: Flexibility to adapt to changing priorities and manage high-pressure situations effectively.
• Passion for Event Marketing: A strong interest in curating unforgettable experiences, with a keen eye for detail and a creative mindset.
  
  

Compensation: Salary range of $130,000 - $150,000