OVERVIEW
The climate emergency is here and it is the greatest societal threat that we face. The world as we know it is running out of time and the window for small, incremental action has closed. Instead, we need an emergency-level response to accelerate decarbonization around the world.
ACE works at the nexus of youth, media and civic engagement to accelerate our pathway toward a decarbonized world. We reach tens of millions of people with our programs each year and are driving a new climate narrative to engage audiences that our movement has yet to reach. We utilize leading-edge media strategies to combat dangerous disinformation, drive action-taking, and increase diverse participation in the democratic process.
Our staff and board members are dynamic, diverse and talented, and our team is currently growing to meet this critical moment of opportunity.
JOB SUMMARY
The Global Education Marketing Manager works to advance ACE’s mission and strengthen and grow the impact of our education program on a global scale.
ACE’s education program is the foundational program on which the organization was built in 2008. Since then, the program has expanded to include digital education through the Our Climate Our Future platform. This program is currently in its next phase of development to expand to international markets, specifically in India, Brazil, and South Africa – countries where levels of climate literacy are low and the potential for renewable energy development is high.
This position will lead the expansion of ACE’s education work into these new geographies. A key priority of this role will be to continue to combat mis- and disinformation on climate and renewable energy. The ideal candidate will have experience in international marketing, a passion for education, and the ability to drive growth in diverse markets.
This is a two-year temporary position based India. The Global Education Marketing Manager will work from home, meet as required by video chat with teams, and have weekly national full staff meetings with colleagues online. This position may require occasional travel within and outside of India.
Key Responsibilities:
- Digital marketing management (50%)
- Manage global ad campaigns and amplification of creator and vendor-produced content
- Run creator and influencer campaigns to meet country-specific education goals
- Manage development and implementation of a comprehensive content strategy focused on creating compelling educational video content
- Design and execute multichannel marketing campaigns, including social media
- Monitor and report on campaign performance, making data-drief adjustments as needed
- Production management (25%):
- Manage and collaborate closely with vendors, including individual creators, freelancers, and production houses, to manage the production of educational climate and renewable energy video content
- Manage budgets ranging from small, individual creator payouts to up to $500,000
- Ensure accuracy, relevance, and effectiveness of all educational content including scripts and videos via content review and quality control checks
- Manage the end-to-end content creation process, from concept development and scripting to production and post-production, ensuring alignment with organizational goals and messaging
- Identify and engage with local partners in India, South Africa, and Brazil to tailor content to regional contexts and maximize outreach
- Program management (25%):
- Monitor key performance indicators (KPIs) to measure the impact and effectiveness of content, iterating and refining strategies as needed
- Collaborate across teams within ACE ensure the successful execution of projects
- Stay abreast of emerging trends, best practices, and innovations in educational media, incorporating new technologies and methodologies into content development efforts
Minimum Qualifications:
- At least 5 years experience running ads in social media channels such as Meta, YouTube and Tiktok, with at least 3 years in an international role, including at least one year of experience in production management, including script review, post-production review, and quality control
- Experience in production management of education, science, climate or renewable energy content
- General knowledge of climate change and renewable energy and sense of urgency to solve the climate emergency within the next decade
- Experience working with international partners and contractors
- Ability to manage multiple priorities in a fast-paced environment
- Flexible and adaptable mindset and willingness to pivot in response to shifting organizational needs and priorities
- Excellent technological skills or ability to learn: Meta Ads Manager, Google ads, YouTube, Monday.com, Engaging Networks, Slack, Google Apps, Looker Studio, and other relevant programs as necessary
- Excellent oral and written communication skills in English
- Able to travel domestically and internationally as needed
- Ability to adapt as necessary to fulfill additional roles, responsibilities, and opportunities as necessary
Desired Qualifications:
- Climate change or renewable energy subject matter expertise
- Knowledge of mis- and disinformation tactics used to spread doubt and delay the transition to a renewable energy economy
- Multilingual in one or more languages of India
- Experience working in a non-profit setting
- Excitement to bring new ideas to the table and an ability to self-initiate creativity and entrepreneurialism
This description reflects ACE’s assignment of essential functions, it does not restrict the tasks that may be assigned. ACE retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. ACE has a zero-tolerance standard for abuse and inappropriate behavior by staff members.
POSITION DETAILS
- Temporary Position (around 2 years)
- Annual salary range is 3'350,000 to 5’000,000 Indian Rupees. Commensurate with experience
- Employee will be hired through Deel as an employer of record
- Benefits are offered through Deel and according to country and local laws
- Employees must be currently located in India
ACE is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.
