SVP, Global eCommerce

Description

Company Overview:
At Tactacam, we are a rapidly growing and market-leading outdoor products and technology company. With over 500,000+ active customers worldwide and an expanding product line, we offer exciting opportunities for career growth and personal development. Join us at Tactacam, where innovation, adventure, and limitless possibilities await!

Job Overview:
The Senior VP of Global eCommerce will drive the global vision and strategy for the eCommerce channel across our brands, focusing on achieving crucial growth objectives. This role oversees the comprehensive eCommerce customer experience, shaping the strategic vision for how eCommerce integrates with the overall brand ecosystem, commercial strategy, customer journey, and online growth. As a new role to Tactacam, this person will have the unique opportunity to influence the growth of this team from the ground up, developing new processes, establishing platforms, and building partnerships to support the company's digital transformation efforts.

Responsibilities:

• Lead the development and implementation of a comprehensive eCommerce strategy, driving growth through direct-to-consumer channels, Amazon, and global marketplaces.
• Manage end-to-end eCommerce processes, with accountability for website development, UX, and site conversion, ensuring an optimized customer experience.
• Oversee Tactacam’s Magento-based platform, leveraging its capabilities to maximize efficiency and user engagement.
• Collaborate closely with internal teams, including sales and marketing, to ensure seamless integration of eCommerce within the broader retail strategy—focusing primarily on the digital space while leaving brick-and-mortar strategy to other departments.
• Lead and mentor the eCommerce team, with responsibilities across site development, UX, and analytics, to build a scalable, customer-centric platform.
• Drive accountability for growth goals, potentially partnering with finance to develop a proforma for tracking revenue and expenses within the eCommerce channel.
• Develop promotional strategies and site-specific initiatives, maximizing online traffic, conversion rates, and sales performance across regions (USA, Canada, UK, Europe).
• Utilize data-driven insights and eCommerce analytics to continuously optimize the eCommerce channel, identifying new business opportunities, market trends, and competitive advantages.
• Ensure alignment with Amazon’s ecosystem (Vendor Central, Seller Central, Prime, and advertising programs) while managing commercial projects and enhancing vendor capabilities.
• Set and achieve revenue targets, working closely with business leaders to identify high-growth opportunities and develop strategies for sustained success.
• Act as a key stakeholder in Tactacam’s global digital transformation efforts, with the opportunity to build processes, establish platforms, and form new partnerships.
• Partner with the marketing team to support eCommerce growth through relevant content (e.g., SEO) and funnel optimization, while excluding broader digital marketing responsibilities, which remain with specialized teams.

Requirements:

• 15+ years of experience leading high-growth eCommerce initiatives, with proven experience in global eCommerce leadership roles.
• Expertise in managing eCommerce platforms, including Magento (required), and driving UX, web development, and site conversion.
• Proven track record of building and scaling direct revenue eCommerce businesses of $100M+.
• Strong ability to collaborate with cross-functional teams, aligning eCommerce initiatives with broader company goals and sales strategies.
• Demonstrated expertise in eCommerce analytics, data-driven decision-making, and leveraging insights to drive growth.
• Experience in channel marketing, with a strong focus on digital-first strategies that support eCommerce across Amazon, direct-to-consumer, and emerging platforms.
• Hands-on experience with large-scale eCommerce initiatives, including managing teams in a high-growth environment.

Comprehensive Benefits Package:
Our benefits include Medical, Dental, and Vision coverage to ensure your well-being. Plan for the future with our 401k plan, and take time off to recharge with PTO. We've got you covered with Disability Insurance and Life Insurance too!

Location Limitations:
Please note at this time, we are not accepting applications from candidates based in Alaska (AK), California (CA), Connecticut (CT), Delaware (DE), Hawaii (HI), Louisiana (LA), Massachusetts (MA), New Mexico (NM), New York (NY), Oregon (OR), Vermont (VT), Washington (WA), Washington, D.C. (DC), Illinois (IL), or Wyoming (WY). We encourage candidates from other locations to apply for our open positions.

Equal Opportunity Employer:
Tactacam is an equal-opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist.

Qualifications