Social Media Specialist

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.

Job Posting End Date:

Deadline to apply is 11:59 PM on

09-26-2024

Job Title:

Social Media Specialist

Contract Type:

Employee

Annual Salary:

$52,621.00 - $104,190.00

(Support staff salary will be based on internal equity and experience)

Location:

FL - HOME OFFICE

Job Description Summary:

Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform.

FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

The Position:

Position General Summary:

The Specialist, Social Media will lead the planning, implementation, and strategic execution of social media efforts to promote customer engagement and brand awareness for Florida Virtual School (FLVS) and FlexPoint. Working in close partnership with cross-functional teams and internal partners across the organization, the Specialist, Social Media with lead the development of engaging content across the FLVS/FlexPoint channels, speaking to a variety of audience segments, including students, parents, educators, school and district leaders, school counselors, and education thought leaders.  

The role is responsible for the day-to-day management of the social channels, and creating social media campaigns that are relevant, timely, and engaging. The Specialist, Social Media will be an active contributor in data collection and analyses to consistently improve the organization’s social media practices and strategy. The Specialist, Social Media will work closely with the Communications Manager on external communications strategy to ensure all storytelling and content initiatives position the organization as a leader in K-12 online education.

Essential Position Functions:

• Oversee and lead social media strategy for Florida Virtual School and FlexPoint aligned to organizational goals.
• Curate, draft, and schedule multimedia content (video, graphics, photos, UGC, gifs, etc.) for all social media channels.
• Develop and manage the strategy of boosted social media posts to build brand awareness and drive leads/conversions/enrollments.
• In partnership with the Communications Manager, develop the vision and strategic plan for social content, contests, and campaigns centered around key topic areas (e.g., student life, parent/teacher life, curriculum, resources, thought leadership, customer storytelling, and operations).
• Collaborate with students/social influencers to develop creative content that builds a sense of community and school spirit, developing a team of social ambassadors for Florida Virtual School.
• Compile actionable competitive and customer insights based on social listening to inform marketing strategy and improve customer experience.
• Partner with social customer care team to promote a positive and engaging experience while also helping students and parents find resources and support.
• Analyze social media performance metrics including campaign analytics, brand metrics, social listening insights, customer and audience metrics, organic reach, and engagement by topic area to optimize content and make recommendations based on findings.
• Develop the organization’s social media conference strategy to increase our thought leadership presence on-site and online.
• Attend school events, student activities, and field trips (in-person or online) to share live stories, livestream, and gather assets (photos/videos).
• Develop and share student stories and customer spotlights that help audiences connect and better understand the online learning experience.
• Partner with team members to write, edit, and share/post content marketing materials (blogs, case studies, articles, etc.).
• Serve as the administrator for the FLVS Parents Facebook group, including approving comments and member requests.
• Develop the process and creative strategy around user generated content initiatives.
• Maintain messaging and branding consistency across social media platforms.
• Explore opportunities for social growth and business alignment by staying abreast of the latest trends in social media.
• Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and  demonstrating respect for others.
• All work responsibilities are subject to having performance goals and/or targets established.

 (These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)

Minimum Requirements:

Education/Licensure/Certification:

• Bachelor’s Degree in Marketing, Advertising, Communications, or Public Relations; or equivalent combination of education and relevant experience

Experience:

• 3-4 years of experience in social media, marketing, advertising, communications, public relations, or other related fields from internships and/or professional experience

Knowledge, Skills, and Abilities (KSA's):

• Familiarity with social media scheduling and analytics tools, such as Sprout, Hootsuite, etc.
• Experience producing multimedia content that adheres to brand guidelines using tools such as Canva 
• Knowledge of social media strategies
• Excellent verbal and written communication skills
• Ability to excel in a detail-oriented, deadline-driven environment
• Ability to prioritize tasks while maintaining a constant level of high quality
• Strong interpersonal and customer service skills
• Excellent organizational skills
• Ability to schedule and meet deadlines
• Ability to be self-motivated
• Ability to be a strong team player and work with multiple employees to achieve deadlines

Core Competencies for Success:

COMMUNICATION SKILLS

Clearly and effectively conveys and/or presents information verbally; summarizes what was heard to mitigate miscommunication;  Shares ideas and perspectives and encourages others to do the same; Informs others involved in a project of new developments; Disseminates information to other employees, as appropriate; Effectively uses multiple channels to communicate important messages; Keeps supervisor well informed about progress and/or problems in a timely manner; Writes in a clear, concise, organized and convincing way for a variety of target audiences; The written message is consistently error-free; The written message has the desired effect on the target audience 

                                         

CUSTOMER FOCUS

Prioritizes customers (internal and external)  and their needs as primary and is dedicated to meeting their expectations; Develops and maintains customer relationships; builds credibility and trust; Quickly and effectively solves customer problems; Provides prompt, attentive service in a cheerful manner; adapts to changing information,  conditions or challenges with a positive attitude; Incorporates customer feedback into delivery of service to provide the best experience possible for the customer; Actively promotes our organization in the community by serving as an ambassador or volunteer

INTERPERSONAL SKILLS

Relates well with others; Treats others with respect; Shares views in a tactful way; Demonstrates diplomacy by approaching others about sensitive issues in non-threatening ways; Considers and responds appropriately to the needs, feelings and capabilities of others; Fosters an environment conducive to open, transparent communication among all levels and positions; Takes the initiative to get to know internal and external customers

FUNCTIONAL /TECHNICAL EXPERTISE

Has the skills, abilities, knowledge and experience to be successful in functional area of expertise; Dedicates time and energy to keeping abreast of the latest information related to area of expertise and technology; Picks up on technology quickly; Does well in technical courses and seminars; Produces high quality work in organized and timely fashion

INDIVIDUAL CONTRIBUTOR COMPETENCIES FOR SUCCESS:

PEER RELATIONSHIPS

Finds common ground and solves problems for the good of all; Can represent his/her own interests and yet be fair to other groups; Solves problems with peers with minimal “noise”; Is seen as a team player and is cooperative; Easily gains trust and support peers; Encourages collaboration; Is candid with peers   

CREATIVITY

Comes up with a lot of new and unique ideas; Easily makes connections among previously unrelated notions; Tends to be seen as original and value-added in brainstorming sessions; Takes calculated risks; Is not afraid to try new things and potentially “fail fast”

SELF KNOWLEDGE

Seeks feedback; Gains insight from mistakes; Is open to constructive criticism; isn’t defensive; Proactively seeks to understand his/her strengths and areas for growth; applies information to best serve organization; Recognizes how his/her behavior impacts others and incorporates insight into future interactions     

PLANNING

Accurately scopes out length and difficulty of tasks and projects; Sets objectives and goals; Breaks down work into the process steps; Develops schedules and task/people assignments; Anticipates and adjusts for problems and roadblocks; Measures performance against goals; Evaluates results

ORGANIZING

Uses his/her time effectively and efficiently; Concentrates his/her efforts on the more important priorities; Can attend to a broader range of activities as a result of organizing time efficiently; Can marshal resources (people, funding, material, support) to get things done; Can orchestrate multiple activities at once to accomplish a goal; Arranges information and files in a useful manner

PROBLEM SOLVING

Uses rigorous logic and methods to solve difficult problems with effective solutions; Probes all fruitful sources for answers; Can see hidden problems; Is excellent at honest analysis; Looks beyond the obvious and doesn’t stop at the first answers

DRIVE FOR RESULTS

Can be counted on to exceed goals successfully; Very bottom-line oriented; Steadfastly pushes self and others for results; Is full of energy for the things he/she sees as challenging; Not fearful of acting with a minimum of planning; Consistently seizes opportunities; Consistently exceeds goals             

Physical Requirements and Environmental Conditions:

• Frequency of travel: Occasional travel is required for meetings, trainings, and conferences; location may vary and may require overnight stays
• Light physical activities and efforts required working in an office environment

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with a disability.)