Brand Manager - DICK'S Media

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

OVERVIEW:

At DICK’S Sporting Goods, we believe sports can change lives. Founded in 1948, DICK’S Sporting Goods first started as a bait-and-tackle shop in Binghamton, NY and has since rapidly expanded into a leading omnichannel retailer with more than 850 locations representing our multiple brands: DICK’S, House of Sport, Golf Galaxy, Public Lands, Going, Going Gone, and more. Over the years, it’s been our relentless focus on inspiring, supporting and equipping athletes and outdoor enthusiasts to achieve their dreams that has allowed us to become the $13B company we are today.

Our company is now looking to invest in our future and realize our ambitions of becoming the best sports company in the world.

Join us as we build the ultimate Marketing & Media destination for athletes, starting with DICK’S media network. You will have the opportunity to shape the engine where the biggest brands in the world compete to win with our athletes. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

We are seeking an experienced Brand Manager to lead the evolution of the DICK’S Media brand and marketing efforts in accordance with the DICK’S media vision and the DICK’S strategic efforts to leverage the power of our data. The Brand Manager- DMN will be responsible for developing the existing DICK’S Media brand, and fostering aggressive growth and adoption within the broader advertising marketplace. This leader will also champion adoption and drive advocacy within the enterprise – facilitating support from critical internal functions such as merchandising, eCommerce, and technology.

Develop & Evolve DMN Brand

• Partner with DMN Business and creative to develop an effective brand voice that is true to DICK’S Media and the broader DICK’S Enterprise
• Partner with creative to design and implement the aesthetic, voice, and presentation of all external collateral

• Build evergreen and iterative multi-purpose marketing materials such as DICK’S Media microsite and sizzle reels for use in key endemic and non-endemic pitches, as well as industry events

Strategize external brand marketing & communications

• Partner with Investor relations to strategize participation in quarterly earnings releases, and the effective narratives therein

• Partner with External comms to design and implement an effective Paid + Earned marketing strategy in service of the relaunch and ongoing presentation of DMN to the marketplace

• Lead planning and execution of DMN participation in critical events such as Upfronts, and related industry events and conferences

Champion internal brand marketing

• Liaise with cross-functional internal teams to further educate on the value of DICK’S Media through town halls and learning sessions

• Drive advocacy within key functions (e.g. merchandising) to bolster internal partnerships

Manage the health and integrity of the DMN Brand

• Ensure that all activities & communications tie back to the unique brand identity and strategic vision and drive brand growth
• Maintain and guide the long-term strategic positioning of the DICK’S Media that is true to our unique reason for being
• Develop strategies to broaden the awareness and appeal of the DICK’S Media to a diverse set of endemic and non-endemic advertisers and partners

QUALIFICATIONS:

• Bachelor’s Degree in Marketing or Advertising

• 7-10 years experience 

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