Digital Marketing/Web Analytics Executive

About the role;

As a Digital Marketing / Web Analytics Executive you will be responsible for collecting, analysing, and interpreting website data to improve the effectiveness of online marketing campaigns and strategies. In alignment with the company SEO and Content Plan, the successful candidate will play a crucial role in understanding customer behaviour, tracking conversions, and providing insights to optimise the company's web presence and conversion rates.

There is a strong preference for the successful candidate to be based in the North of England.

Who are we?

TSG (Technology Services Group) are a Managed IT Services provider servicing businesses UK Wide. At TSG our people have a passion for delivering exceptional customer service, something which is proven in our consistent world class NPS score of +80. Our values are Team TSG, Service Excellence and Shared Growth, these sit at the core of our business helping us to achieve our mission.

Why should I work for TSG?

It is our people that make TSG what it is and a great place to work. We put a lot of work in to creating a trusted, open, fair culture and as a result, we have been named as one of the ‘UKs Top 50 Best Large Companies’ and one of the ‘Top 15 Technology Companies’ to work for. In addition, we have been awarded a 2 star accreditation for ‘Outstanding’ employee engagement.

Here’s why;

• Our open and honest culture where feedback is taken on-board and acted upon
• The monthly wellbeing check-ins we complete with all staff and the support provided off the back of those where needed
• Our social events. In addition to regular virtual quizzes and other ad hoc team building events, we launched the very first ‘TSG Festival’ in 2021, Team TSG’s feedback was so positive that we have decided to make it a yearly event
• Two paid CSR days per annum that you can use towards giving something back
• Our charity fundraising - TSG have raised over £20,000 in the last 2 years. We have also recently launched our very own ‘TSG Foundation’
• Our responsibility as a business to the environment as we are working towards becoming a net carbon zero business
• Flexible working policy
• Relaxed dress policy
• Excellent progression opportunities, training and support, including recognised qualifications

Job responsibilities will include, but are not limited to;

• Implement and manage web analytics tools and platforms.
• Monitor, analyse, and report on website traffic and user behaviour.
• Collaborate with marketing to ensure accurate data collection and reporting.
• Provide actionable insights to improve website performance, customer engagement, and conversion rates.
• Conduct A/B testing and other experiments to enhance user experience.
• Stay up-to-date with the latest trends and best practices in web analytics and online marketing.

Knowledge, Skills & Experience;

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
• Proven experience with Google Analytics and other web analytics tools.
• HubSpot skills are desirable but not essential.
• Strong analytical skills and attention to detail.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Relevant experience in marketing analytics.
• B2B experience is essential.

Benefits;

• Company bonus scheme
• 25 days annual leave + public holidays
• Life assurance 4 x Salary
• Contributory pension scheme at 4% matched
• Perkbox discounts
• Electric vehicle salary sacrifice
• Employee Assistance Programme
• Paid CSR Days
• Company sick pay
• Income protection cover
• Enhanced Maternity and Paternity pay
• Home-based and hybrid opportunities
• Long service benefits including increased annual leave accrued with service
• Cycle to work scheme
• Employee recognition scheme

If this sounds like the role for you, please apply today to be considered.