Job Summary
We are looking for a highly skilled and motivated SEO Specialist to join our team. As an SEO Specialist, you will play a key role in enhancing the company's online visibility, improving search engine rankings, driving traffic, Company Branding and increasing online visibility. You will be responsible for coordinating content, design, social media, and pay-per-click (PPC) marketing activities while managing offsite and onsite SEO optimization. The ideal candidate should be a strategic thinker, an excellent communicator, and have a proven track record of successful SEO strategies.
Key Responsibilities
● Develop and implement effective SEO strategies to boost organic search rankings and increase traffic.
● Manage both onsite and offsite optimization efforts and regularly report on performance metrics.
● Coordinate across teams, including content, design, social media, and PPC campaigns, to ensure successful execution of SEO strategies.
● Conduct keyword expansion research and continuously monitor search trends to optimize content.
● Oversee paid search campaigns and ensure their success through strategic keyword targeting and bidding.
● Ensure that all content is search-engine friendly and optimized to enhance profitability and reach.
● Perform ongoing technical SEO audits and provide recommendations for improving website architecture, content, and link-building strategies.
● Track, report, and analyze SEO performance using relevant tools like Google Analytics, MOZ, Screaming Frog, and more.
● Collaborate closely with the marketing and development teams to ensure SEO best practices are implemented across the organization.
● Generate and implement creative ideas to drive leads for our Software and related products.
Required Skills and Experience
● 2-3 years of experience in SEO, digital marketing, or related fields.
● In-depth knowledge of standard and current SEO practices, including onsite and offsite optimization.
● Proficiency in using web analytics tools (e.g., Google Analytics, WebTrends) and SEO tools (e.g., MOZ, Screaming Frog, Conductor).
● Experience with SEO reporting and analytical tracking.
● Knowledge of HTML/CSS and website management for better SEO integration.
● Experience managing LinkedIn and Twitter marketing strategies, as well as creating email marketing campaigns in platforms like Mailchimp or Constant Contact.
● Exceptional content writing skills, with a focus on creating SEO-friendly blog posts and articles.
● Strong organizational and leadership abilities to coordinate teams across different functions.
● An analytical mindset with excellent numerical aptitude for interpreting data and deriving actionable insights.
● Excellent communication skills, with the ability to collaborate effectively with various teams.
● Experience in a product-based company environment is a plus.
