Senior Paid Media Marketing Manager

We are seeking an experienced and dynamic Senior Paid Media Manager to join our world-class B2B marketing team at Axonius. In this role, you'll be instrumental in driving the strategic vision, development, optimization, and scaling of our global paid media efforts. You’ll oversee multi-channel paid campaigns across platforms such as Google, LinkedIn, and programmatic display while ensuring alignment with broader marketing and business objectives. If you are passionate about creating data-driven, ROI-focused paid media strategies, we want you on our team!

What You’ll Do:

• Lead the strategic planning, execution, and optimization of paid media campaigns to drive brand awareness, demand generation, and customer acquisition.
• Manage and allocate substantial paid media budgets across channels, including search, display, social media, video, and other programmatic advertising platforms.
• Develop comprehensive paid media plans that align with business goals, marketing initiatives, and integrated campaigns.
• Track, measure, and report on campaign performance, identifying opportunities for continuous improvement and optimization.
• Collaborate closely with cross-functional teams such as Global Campaigns, Creative, Content, and Marketing Operations to ensure campaign cohesion.
• Oversee vendor relationships, including agencies and technology partners, ensuring they meet performance and growth expectations.
• Continuously stay ahead of industry trends, platform updates, and emerging technologies to ensure Axonius stays at the cutting edge of paid media innovation.
• Run A/B tests to determine the most effective messaging, creative, and targeting strategies for each campaign.

Who You Are:

• Scalable Mindset: You have a proven track record of scaling paid media channels, with the ability to bring demand generation to the next level and drive measurable growth.
• Strategic Thinker: You thrive in a fast-paced, results-oriented environment, with a knack for seeing the big picture and aligning media strategy with business goals.
• Effective Communicator: You have strong communication skills with the ability to translate complex data into actionable insights and articulate them clearly to stakeholders.
• Detail-Oriented: You possess a keen focus on ROI, are data-driven, and ensure accuracy and attention to detail in every campaign.
• Collaborative Leader: You enjoy working across multiple teams, bringing people together to create cohesive, successful campaigns.
• Innovative: You're passionate about keeping up with digital marketing trends, paid media best practices, and emerging technologies.

Your Qualifications and Skills:

• 5-7+ years of experience managing paid media campaigns, ideally in B2B or enterprise technology.
• Proven track record of leading multi-channel paid media strategies across platforms such as Google Ads, LinkedIn, Facebook, Twitter, and programmatic display.
• Experience managing large budgets ($1M+ annually) with a deep understanding of how to maximize ROI and efficiency.
• Strong analytical skills with the ability to use data to optimize campaigns and drive business outcomes.
• Experience managing paid media agencies and external partners to ensure alignment with strategic goals and performance expectations.
• Experience with ABM strategies: Proven ability to integrate paid media efforts within an account-based marketing framework to target high-value accounts, drive engagement, and support personalized campaign execution.
• Expertise in tools such as Google Ads, LinkedIn Campaign Manager, X, and YouTube.   Knowledge of marketing automation platforms a plus (e.g., Marketo, HubSpot).
• Familiarity with attribution models, lead scoring, and marketing funnel strategies.
• Strong communication skills, both written and verbal, with the ability to present to senior leadership.
• Bachelor's degree in Marketing, Business, Communications, or a related field (MBA is a plus).

Why Axonius?

At Axonius, we’re building a fast-paced, high-growth environment where innovation and teamwork drive success. Join us to be part of a leading company at the forefront of cybersecurity and IT asset management.

#LI-LW1 #LI-REMOTE