Freelance Social Media Manager

Who We Are

The News Movement (TNM) is a new media business bringing together leading industry figures and young, passionate journalists to help reset how we tell “the news” in an era of declining trust and increasing misinformation. We know that many voices are missing from the present conversation - we want to change that.

We are driven by our purpose - to help millions of people around the world be better informed. We will do that by solving the under-supply of trusted, objective, high-quality news and useful information on social media and other digital platforms.

We are particularly focused on serving younger social audiences. Our newsroom teams believe that factual unbiased journalism can be told in different and exciting ways via the channels that our audiences already enjoy. We want to explain the world and uncover the stories that matter.

Our commercial team - which operates independently of our newsroom editorial - are taking the lessons learned in our newsroom to help brands tell their stories. By applying the rigour of journalism, storytelling skills, and social understanding we are able to help brands navigate the digital space. Our areas of expertise include content creation, creator management, and consultancy. We offer account management services for brands looking to tap into the younger generation of audiences with a tone of authenticity and brand alignment.

Social Media Manager

The News Movement is looking for a Social Media Manager who will run social channels and produce best-in-class social media content backed by strategic insight on behalf of our clients.

The ideal candidate is a highly creative content creator in their own right, is comfortable being on camera, and can film/edit/self-produce both video and graphic content. They will need to be deeply tapped into British internet culture across a wide variety of channels - from on-the-minute X (formerly known as Twitter) memes to the most popular TikTok and Instagram creators and trends. They will be able to translate internet culture trends into social-friendly multimedia content, at speed and in line with the brand’s social media strategy and tone of voice. A deep understanding of and comfort working within any social platform is a must.

They must come with client-facing agency experience (and/or substantial experience of managing multiple internal and external stakeholders) as well as experience running the day-to-day operations of a network of brand social channels. This person will work with our client to help achieve their objectives and build successful channels. They thrive in environments where there are multiple moving parts without losing their attention to detail. They will need to be autonomous and hold themselves accountable to deliver on client expectations.

Our social media manager will be responsible for ensuring that the accounts continue to meet client objectives:

• raise awareness for the latest company news/products
• educate customers on the business
• entertain them through highly relatable content reflecting what it’s like to be their customer.
• Liaise between the client and The News Movement’s client services team to track and report performance of content on a frequent basis to both parties.
  
  

This is a UK based role with hybrid working 2-3 days in the office.

Responsibilities

• Create content plans in line with current trends and brand behaviour online, rooted in the company’s latest news or key selling points.
• Pitch and create content in line with these plans - from social copy for tweets to the creation of graphics and videos
• Ownership content calendars and set up a content approval process for clients
• Manage the scheduling of content on a short- and long-term basis
• Daily, weekly, monthly and quarterly reporting of performance
• Monitor social trends on a daily basis, ensuring the content plans remain relevant
• Liaising with and commissioning external creators to create content
  
  

Required Skills

• Proven hands-on experience in creating content for and managing multiple social media channels for a major brand(s). (Client-facing agency experience preferred)
• Track record of achieving significant growth for social platforms (Examples will be requested)
• Ability to ideate and create viral social media content - especially for TikTok, Instagram, Facebook and X
• Solid understanding of social media algorithms and content performance metrics are a must while previous experience using listening tools like Sprinklr, Tableau and BrandWatch would be an asset
• An ability to think strategically and act tactically - switching between workloads across accounts if necessary - is highly desirable
• Confident in presenting ideas and strategies and report on performance to external stakeholders
• Must be comfortable on camera and self-producing video content as well as creating static graphic content
• Must have a deep knowledge of British internet culture, and be up to date with trends in the brand social media space
• Must be highly proficient with Adobe’s Creative Cloud - particularly Premiere Pro and Photoshop
• Strong communication skills and accuracy with a sharp editorial sense