Head of Growth

About Us

ForceField is the operating group and growth partner for Kenetic Capital, a leading venture capital firm in Web3 with over 200 investments.

Our core mission is to create value for all of our stakeholders by identifying and delivering sustainable operational performance within Kenetic portfolio companies.

ForceField is focused on delivering results, not recommendations. With a “hands-on, sleeves rolled up” approach, ForceField teams drive value-creation initiatives from strategy setting to frontline implementation.

About The Role

As the Head of Growth, you will be a part of the Leadership Team responsible for reshaping the narrative in the blockchain space. We are looking for a seasoned and innovative marketer with a passion for building companies that aspire to move the blockchain industry forward. You will help shape key priorities for the growth of Kenetic Capital and ForceField’s portfolio companies - forming growth strategies, executing projects, and mobilizing organization to meet those objectives.

You will lead strategy and execution on your client book or be the right hand to founders to ensure that they are bringing a compelling story to market — one that engages and activates their core audience.

The ideal candidate should have 7-10+ years of experience leading marketing and communications efforts for early and growth-stage crypto companies, and should be extremely well versed in the web3 ecosystem.

Responsibilities

• Manage 6-8 relationships with portfolio companies, working across projects and with internal project teams to deliver high-quality marketing strategy, campaigns, and results
• Build a relationship with key stakeholders and take on ultimate responsibility for the health of the client relationship
• Make hiring, training, & team expansion decisions, including how many people we need at what level, who owns what channels, how often they swap channels, etc.
• Collaborate with the portfolio project team to define the roadmap and OKRs, establish KPIs, and develop strategic marketing plans aligned with long-term business goals
• Own channel reporting, attribution modeling, and goal setting to achieve desired returns
• Get hands-on with projects, taking on ad hoc projects to meet expectations
• Collaborate and manage cross functionally across PR, KOLs, Content, Marketing, Growth, Event teams.
• Be a true partner & take ownership of the project's brand, making decisions that are best for the project and their success
• Be able to appropriately adapt the projects’ messaging and strategy to a constantly changing ecosystem
• Manage the projects’ marketing budget effectively, ensuring optimal allocation of resources to achieve desired outcomes
• Oversee Public Relations efforts and ensure consistent execution/alignment with key messaging
• Oversee content & social strategy and development
• Oversee growth campaigns, paid and owned media
• Ensure accounts are effectively staffed and project deliverables are consistently met
• Monitor and report to ForceField & project on the performance of marketing campaigns, using data and analytics to drive continuous improvement and optimize ROI
• Represent ForceField at industry events, conferences, and networking opportunities to enhance our visibility and reputation within the market
• Stay informed about emerging trends, technologies, and best practices in marketing, and integrate relevant insights into our strategies and processes
  
  

This Might Describe You

• 7-10+ years experience as a Marketing/Growth Director or similar role
• Experience working in and using crypto/blockchain
• Analytically critical thinker and a sharer with a deep desire to understand the consumer insight drivers behind the performance.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans
• Experience working in or using crypto / blockchain
• A proven track record of successful campaigns and announcements with examples
• Experience working with emergent technology brands and businesses
• Organized “doer” with an action-oriented mindset to take on tasks no matter how big or small
  
  

Compensation

• This is a full-time, remote position.
• The compensation range is $130K - $250K USD annually, which includes base, bonus, tokens, and equity.
  
  

Location:

Our team operates completely remotely, allowing you the flexibility to work from anywhere.