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General Marketing Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Philippines

Offer summary

Key responsabilities:

Develop and execute go-to-market strategies.
Monitor campaigns and optimize resources.
Oversee CRM strategies for growth.
Coordinate marketing materials for campaigns.
Leverage data to assess customer marketing KPIs.

MicroSourcing https://www.microsourcing.com

5001 - 10000 Employees

See more MicroSourcing offers

Job description

Your missions

Develop and execute on successful go to market strategies based on inputs from key group stakeholders, demonstrate understanding of market factors, customer base and competitive landscape
Monitor campaigns and coordinate resources to optimize effectiveness
Execute on demand generation and promotional efforts based on guidance and input from Marketing Directors, Email Specialists and group stakeholders
Oversee CRM strategies and promotional lists to ensure Logically’s growth, increased engagement and engage with fellow marketers around best practices for email marketing, lead generation and successful tactics for generating leads for Sales
Implement lifecycle engagement and communication programs that highlight the experience and success of current customers
Coordinate marketing collateral for products and marketing campaigns
Help Marketing & Sales meet business objectives through customer advocacy initiatives
Create and maintain group Event Marketing plans with input from key stakeholders, developing budgets, integrating core messaging into event experiences, managing contracts and being responsible for ensuring all equipment, furniture and services execute as planned
Leverage data and conduct ongoing assessments against key customer marketing KPIs to measure performance, guide decision making and optimize programs
Manage the development and creation of tools, resources and collateral to support Sales and revenue growth
Measure and report on the success of customer campaign performance and marketing-influenced pipeline

Work Set-up: WFH

Work Schedule: M-F (Night Shift)