Manager, Creative Strategy

Application Deadline: 30 September 2024

Department: Digital

Location: Remote / Flexible (+/- 6hrs CET)

Description

Global Strategic Communications Council (GSCC) is currently seeking a senior creative strategist to make a powerful impact in the face of global climate change. As the Creative Strategy Manager, you will be responsible for driving the creation of inspiring and compelling creative concepts for a wide range of topics and audiences, building out our existing Creative & Product Team of six people to make that happen.

This role will interest someone who is a Creative Manager or Creative Director looking for an opportunity to combine innovative creative thinking, technical best practices and interactions with audience insight experts to drive effective creative concepts and products that get our audiences' thinking from point A to point B. You will be excited about producing creative strategies that shift our audiences at scale and be comfortable responding to unpredicted events along the fast-moving frontlines of the fight against climate change across a range of regions and cultures around the world.

This position is with the Global Strategic Communications Council (GSCC), a global network of communications professionals in the field of climate, energy and nature. GSCC is a programme hosted by the Meliore Foundation.

How You'll Contribute

This position reports directly to the Director of the International Digital Hub and will:

• Provide thought leadership on gaps in how the team, network and climate movement use creative concepts and products to shift audiences, and propose and implement new approaches.
• Promote a culture by which creative is an active element of strategy and campaign development, rather than a passive production service.
• Set the strategic vision, growth plans and resourcing needs for the Creative & Product team, contributing to funder proposals.
• Manage the Creative & Product team – including staff specialised in design and video production – and team processes to ensure the production of timely, original and compelling creative that leverages industry best practice and data insights while remaining flexible to address the unpredictable nature of the international strat comms landscape.
• Lead on creative strategy for individual campaigns (from high spend multichannel always-on campaigns to smaller one-off campaigns), working closely with campaigners, audience insights experts and digital campaign analytics experts to produce creative concepts and define which creative to deploy at different stages. Organise the production of campaign creative, either in-house or through outsourcing.
• Be a source of thought leadership for the network and broader climate movement on which creative approaches are most effective at shifting specific audiences around the world, staying on top of creative trends and working with campaigners and analysts to understand campaign data and design experiments.
• Report on the effectiveness of the team's creative from a strategic comms perspective, and adjust approaches accordingly.
• Expand our capacity by improving our agency and freelancer roster and ways of working.
• Ensure proper platforms, technologies, softwares, etc. are deployed to ensure effective creative production.
• Contribute to capacity building in priority partner organisations on creative approach.
  
  

Our ideal candidate has

• Excellent knowledge of how creative can be used in the real world to shift audiences as part of strategic communications campaigns.
• Proven experience delivering creative strategies and creative concepts - including for large-scale multichannel campaigns - in tandem with climate communications experts, digital strategists, data analysts and audience insights experts. Experience in copywriting is a plus.
• The ability to think beyond individual campaigns and current demand, and identify the direction where broader strategies, processes and structures need to go.
• Experience line managing - and developing - creative talent.
• Proficiency in the project management related to leading a content production team and creative projects, including managing stakeholders, scheduling, budgeting, and time management across multiple projects and multiple countries
• Background and expertise in an area of creative, such as video, design, copy, etc., is advantageous
• Ability to understand and question digital campaign metrics to ascertain whether creative is working as desired or not.
• A genuine interest in the mission and values of Meliore;
• Fluency in English, with knowledge of any other languages a distinct advantage;
• Ability to work flexibly, both independently and in a team;
• The versatile and adaptable skills necessary to flourish in a fast-paced and wide-ranging work environment and work across phone/video conferencing, time zones, Slack, email, Trello, etc.;
• A commitment to an inclusive and empowering approach to facing climate change.
  
  

Why join us?

• Be part of a remote-first, international network of professionals working on climate, energy and nature. We offer coworking access in some locations. Work with a bunch of dynamic, culturally diverse individuals who combine their passion to make a difference with a rigorous and results-oriented approach to work.
• Enjoy regular opportunities to connect and collaborate with colleagues around the world.
• A full-time position with a consultant or employment contract (subject to location) for 12 months, with a possible renewal after one year.
  
  

Location: flexibly remote.

Some international travel will be required. We may be able to provide co-working spaces in some locations. Only candidates with the right to work in their location will be considered.