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Senior Digital Marketing Coordinator (Remote)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

India

Offer summary

Qualifications:

Bachelor's degree in Marketing or equivalent experience, 3-5 years in digital marketing, Advanced proficiency in Google Ads and LinkedIn, Strong copywriting and graphic design skills, Experience with SEO, GA, and WordPress.

Key responsabilities:

Develop and execute marketing initiatives
Create brand artwork and marketing collateral
Manage paid advertising accounts and campaigns
Enhance website performance and manage digital assets
Analyze data and present insights to management

LearnQuest SME https://www.learnquest.com

51 - 200 Employees

See more LearnQuest offers

Job description

Senior Digital Marketing Coordinator

Location: Remote

Reports to: Marketing Manager

Position Type: Full-time

Key Responsibilities

Marketing Strategy and Execution

Assist in developing and executing global and regional marketing initiatives.
Help develop and implement marketing strategies for LQ services, vendor technologies, and topics.

Creative Content Development

Create Brand artwork for LearnQuest’s email and digital search/display campaigns; ensure campaigns comply with the digital brand and are CAN-SPAM & GDPR compliant.
Create marketing collateral and informational material that will be used to help the Sales Team and to inform clients of the company's offerings.
Assist sales team with all automated marketing activities.
Craft compelling content for social media posts, online advertisements, and email campaigns.
Produce White Papers, blogs, case studies, and other collateral to serve as lead generation tools.

Digital Advertising and Promotion

Manage paid advertising accounts, including PPC campaigns and display initiatives.
Conduct comprehensive keyword research and optimize PPC campaigns for maximum efficiency.
Lead and enhance paid campaigns across Google Ads, Bing Ads, LinkedIn and other channels.
Oversee social media campaigns, including content creation, graphic design, and paid ads.

Website and Digital Asset Management

Enhance website performance and user experience through SEO optimization, design improvements, and troubleshooting.
Manage WordPress content, editing and uploading new posts.

Data Analysis and Reporting

Conduct comprehensive keyword research and optimize PPC campaigns.
Analyze marketing data, present insights to management, and utilize tools like Google Analytics, BigQuery, Looker Studio, and SQL.

Collaboration and Special Projects

Lead and execute extensive email marketing campaigns, including various campaign types and automated sequences (Workflows).
Undertake special projects and fulfill other related duties as assigned.

Requirements

Education

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience in a creative/marketing environment.

Experience

3-5 years of experience in a digital marketing role, with a proven track record in PPC management, campaign creation, and digital strategy.

Skills

Advanced proficiency in Google Ads, Bing Ads, and LinkedIn (or other social media) advertising platforms.
Proven ability to optimize ad campaigns for key performance indicators (KPIs) such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA) to achieve marketing objectives and maximize ROI.
Strong skills in copywriting and graphic design, with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Creativity and innovation to generate fresh ideas and concepts for content that resonates with target audiences.
Ability to utilize generative AI tools for content creation.
Experience with Google Tag Manager and Google Analytics.
Familiarity with email marketing tools, like HubSpot
Understanding of marketing principles and industry best practices.
Competence in web content management, particularly WordPress.
Excellent communication skills and ability to collaborate effectively with cross-functional teams, including sales and technical teams, to align campaigns with overall marketing objectives, brand messaging, and creative standards.
Ability to analyze and present marketing data.
Exceptional multitasking, organizational, and communication skills.

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