Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU'LL MAKE AN IMPACT
This role will be primarily responsible for writing product description copy on web pages across Carter’s family of brands. It is based in our Buckhead office in our hybrid work environment.
- Please submit a copy of your portfolio or writing samples.
75%: Craft accurate, engaging descriptions for Carter’s, OshKosh B’gosh, Little Planet and Canada exclusive products, adhering to brand voice, style and SEO best practices
- Become a product expert, partnering closely with copywriting, merchandising and design teams
- Champion product features, fits and benefits while maintaining consistency across brands
- Seek out ways to innovate product copy strategy and efficiency
15%: Seasonally update product landing page header copy, footer copy and meta descriptions across key site destinations, leveraging insights from SEO Director and agency to execute on opportunities
5%: Collaborate with graphic designers, art directors and marketing channel leaders to support Carter’s, OshKosh and Little Planet marketing initiatives (email, subject lines, paid media copy, etc.)
5%: Develop clear, concise UX site & app copy, and consistently scrub brand sites for opportunities
We’d Love to hear from you if:
Must have:
- Excellent writing, editing and proofreading skills adhering to AP style
- Proven ability to thrive in a deadline-driven environment
- Creative thinker who is ambitious, adaptable and responds positively to feedback
- 0-3 years of copywriting experience
Preferred skills and experience:
- Bachelor’s degree in marketing, communications, English or related field
- Strong knowledge of SEO and how copy relates to design
OUR Team Members:
- Lead Courageously: Have a strong sense of personal values that align with our Company values
- Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
- Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
- Drive Growth: Set aggressive goals and implement plans precisely
- Cultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes
Make a career at Carter’s:
- Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
