Analytics Director

We are seeking a highly skilled and innovative Director of Analytics to lead and elevate our comprehensive analytics services for clients. This pivotal role will drive the development and execution of data-driven strategies, focusing on advanced technical solutions and analyses across a range of marketing verticals, including B2B, B2C, and shopper marketing. The Director of Analytics will manage project scoping, spearhead new business pitches, and provide expert consulting on technical analytics solutions.

What You'll Do:

• Lead and cultivate strategic thinking to develop and implement analytics strategies that align with business objectives and deliver measurable results
• Identify and implement innovative solutions to complex analytical challenges, exploring new methodologies and tools.
• Convert complex data into clear, actionable narratives and recommendations for stakeholders
• Create and present reports, dashboards, and visualizations using Power BI and other advanced tools and communicate findings effectively to senior management and cross-functional teams, ensuring data is presented in an engaging and accessible manner
• Demonstrate creativity in visualizing data to make it insightful and compelling for diverse audiences

What You'll Need:

• 7+ years of experience in marketing channel analytics
• 2+ years of agency experience is required
• Proficiency in data visualization tools such as Power BI, as well as strong capabilities in SQL, data warehousing, statistical analysis, and machine learning techniques 
• Strong understanding of media metrics, attribution models, and data transformation processes
• Ability to lead diverse analytics teams

Who We Are: 

PureRed is an award-winning, 600+ associate, PE-owned advertising, marketing, and technology partner that delivers digital content at scale with speed and precision. PureRed works with 14 of the largest 25 retailers in the country and provides fully integrated marketing and advertising capabilities for Fortune 500 brands across retail, consumer packaged goods, financial services, and specialty brands globally. With over 50 years’ experience, PureRed's current clients include Kroger, Rite Aid, New Jersey Lottery, and more. For more information, visit www.purered.co.

EQUAL EMPLOYMENT OPPORTUNITY PureRed (“the Company”) is an equal opportunity employer and makes all employment decisions without regard to race, color, religion, gender, marital status, disability, national origin, sexual orientation, military or veteran status, or any other classification protected by law. In addition, the Company complies with all applicable federal, state, and local laws governing non-discrimination in employment. Decisions concerning employment are based strictly on an individual’s qualifications and ability to perform the job under consideration, the comparative qualifications and abilities of the other applicants or employees, and the individual’s past performance, if applicable, within the Company. Employment decisions include, but are not limited to, recruitment, hiring, promotions, salary or other compensation, benefits, transfers, discipline, layoffs, termination, and training.