Paid Search Manager-Remote

We offer an extensive benefits package to our full-time employees after 30 days of employment, Paid Time Off after 90 days, and a matched 401(k).  

Job Summary:

Ancora seeks a Paid Search Manager to lead our paid search marketing efforts. This is a critical role responsible for developing, implementing, and optimizing paid search campaigns across all Google Ads platforms to drive student enrollments and meet company growth objectives.

Key Responsibilities:

• Campaign Management:

  • Plan, build, and manage paid search campaigns across Google Search, Display, and Video platforms, ensuring alignment with overall marketing strategy and enrollment goals.

  • Conduct in-depth keyword research, competitive analysis, and audience targeting to maximize campaign effectiveness.

  • Develop compelling ad copy and landing pages that drive conversions.

• Performance Optimization:

  • Continuously monitor campaign performance, analyze data, and identify opportunities for improvement.

  • Conduct A/B testing and experiment with different bidding strategies, ad formats, and targeting options to optimize ROI.

  • Provide regular reporting on key metrics and insights to stakeholders.

• Budget Management:

  • Develop and manage paid search budgets across various campaigns and platforms.

  • Forecast and track spending to ensure efficient allocation of resources and maximize ROI.

• Collaboration:

  • Collaborate with cross-functional teams, including marketing, admissions, and IT, to ensure seamless campaign execution and integration.

  • Stay abreast of industry trends, best practices, and new Google Ads features.

• Platform Expertise:

  • Maintain all Google Ads certifications and stay current on the latest platform updates.

  • Leverage advanced Google Ads features to drive innovation and maximize campaign performance.

Qualifications:

• Experience: 5+ years of hands-on experience managing paid search campaigns, preferably in the education or lead generation industry.

• Certifications: Must have all current Google Ads certifications (Search, Display, Video, Shopping, etc.).

• Skills:

  • Strong analytical and problem-solving skills.

  • Excellent communication and collaboration abilities.

  • Proficient in Google Ads, Google Analytics, and other relevant marketing tools.

  • Data-driven and results-oriented approach.

  • Ability to work independently and as part of a team.

Applicants must be authorized to work for any employer in the U.S. This job posting does not qualify to sponsor or take over sponsorship of an employment Visa for those who do not meet the work authorization requirements for employment in the U.S.

Ancora Education is committed to creating a diverse and inclusive work environment. We are an equal-opportunity employer that maintains a policy of nondiscrimination with respect to all employees and applicants for employment. All employment decisions are made without regard to an individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.