Director of Product Marketing

Today’s complex, fast-paced systems have become a minefield of reliability risks—any of which could cause an outage that costs millions and destroys customer confidence. That’s why high-availability teams use the Gremlin to find and fix ‌reliability risks before they become incidents.

Gremlin Reliability Platform helps software teams proactively monitor and test their systems for common reliability risks, build and enforce reliability standards, and automate their reliability practices organization-wide. As the industry leader in Chaos Engineering and reliability testing, we work with hundreds of the world’s largest organizations where high availability is non-negotiable.

About the role of Director of Product Marketing:

We are seeking an experienced and strategic Director of Product Marketing to lead the marketing efforts for Gremlin. This individual will play a pivotal role in driving product positioning, messaging, and go-to-market strategies while also implementing growth marketing tactics to accelerate customer acquisition and product adoption. The Director of Product Marketing will manage a small but dynamic team of three, and work closely with cross-functional teams, including product management, sales, and customer success, to deliver impactful marketing initiatives.

In this role, you'll get to:

• Own the development and execution of product marketing strategies that drive awareness, engagement, and adoption of Gremlin.
• Lead competitive market research to inform product positioning, pricing, and go-to-market strategies.
• Lead go-to-market efforts for new product launches and feature releases, coordinating cross-functional teams to ensure consistent and impactful execution.
• Drive the creation of compelling sales enablement tools, including product collateral, presentations, case studies, and whitepapers.
• Ensure the GTM strategy is aligned with the sales team’s needs and market demand to support revenue growth and implement growth-driven campaigns that focus on lead generation, nurturing, and conversion.
• Leverage data-driven insights to refine marketing efforts, improve customer acquisition costs, and optimize the user journey.
• Partner with product and sales teams to gather feedback, conduct customer interviews, and use insights to inform product enhancements and marketing strategies.
• Monitor and analyze industry trends, competitor positioning, and market dynamics to keep the company ahead of the curve.

We'll expect you to have:

• 7+ years of experience in product marketing, marketing a technical product.Strong knowledge and experience in Growth Marketing strategies, with a proven track record of driving customer acquisition, activation, retention, and monetization.Experience leading go-to-market strategies, product launches, and creating product messaging that resonates with enterprise customers.Proven ability to lead and mentor small teams, driving cross-functional collaboration.
• Ability to translate customer and market insights into actionable product marketing and growth strategies.
• Proficiency in marketing automation tools, CRM systems, analytics platforms, and sales enablement tools

*The role does not offer sponsorship employment benefits. 

**If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box—we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

Gremlin offers a competitive total rewards package, which includes:

• Base salary
• Equity
• Healthcare, dental, and vision benefits
• 401(k) with employer match
• Variable compensation for specific roles

Compensation is based on the candidate’s skills and qualifications. The estimated annual salary for this role at Gremlin is $160K - $190K. 

About Gremlin:

Gremlin is a team of industry veterans and people eager to learn from one another. We set the standard for reliability and equip leading organizations with the mindset and expertise needed to drive reliability improvements that move the world forward. We’re backed by top-tier investors Index Ventures, Amplify Partners, and Redpoint Ventures. Our customers love us, and we’re thrilled to be a partner in their success.

What Do We Care About:

We Care about our People
People are our critical differentiators. The company strives to treat our people with respect, empathy, and dignity. We expect that our people will treat each other similarly. In both cases, we will assume good intent. All are welcome at Gremlin. We know our differences make us stronger and that our best ideas and contributions can come from anyone at any level.

We Care about Collaboration
Gremlin is strongest when we come together as one team with shared goals. Be the glue, not the glitter. But as a remote company, teamwork and collaboration won’t happen by accident. We approach every challenge as a shared challenge. We rely on each other for diverse perspectives and creative ideas. We celebrate our wins as a team.

We Care about Results
Be high productivity, low drama. Results matter. To keep our pace, everyone owns the outcomes of their actions and takes action when needed. We reward speed over perfection. We empower each other to iterate and experiment.

You are welcome at Gremlin for who you are. The more voices and ideas we have represented in our business, the more we will all flourish, contribute, and build a more reliable internet. Gremlin is a place where everyone can grow and is encouraged. However you identify and whatever background you bring with you, please apply if this sounds like a role that would make you excited to come into work everyday. It’s in our differences that we will find the power to keep building a more reliable internet by building and designing tools used by the best companies in the world. 

Visit our website to learn more - https://www.gremlin.com/about