Marketing Operations Manager - Consumer

About the Marketing Operations Manager - Consumer at Headspace:

We’re looking for a highly motivated Marketing Operations Manager to help lead Braze operations within our DTC team. We’re a fast-paced team that cares about the member experience primarily, and how the experience we deliver leads to business impact. At a high level, the person in this role will help ensure we’re leveraging the applicable features and channels within Braze, support campaign execution, and organize campaign reporting. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you. 

What you will do:

• Responsible for creation and deployment of Braze segments and campaigns, ensuring they are targeting the right audience, are error-free, and able to report on the right KPIs.
• Supporting data functionality in Braze: Working closely with other teams to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted. 
• Monitoring the performance of Braze campaigns, including tracking and reporting key metrics such as click-through rates and conversion rates.
• Support Lifecycle team strategic initiatives – both in execution & driving the work end-to-end; (examples: collaborating with Product team to send push notifications, executing on monthly newsletter program)
• Interacting directly with our Braze reps, ensuring that new features or improvements can be implemented; provide clear direction of new features to the team to help improve campaign performance.
• Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations.
• Collaborate closely with other teams, such as Content Marketing, Product, Engineering, and Data, to ensure that Braze campaigns are aligned with overall business goals and objectives.
• End-to-end support for new and existing ad-hoc and evergreen campaigns (ideation, execution, segment building, reporting), and operational support for landing pages, templates, forms, etc. 
• Create and maintain documentation of marketing operations processes.

What you will bring:

Required Skills:

• 4+ years experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS
• You have a deep understanding of multi-channel best practices, deliverability and data protection laws
• You are highly motivated and considered a self-starter, running projects from start to finish
• You’re a strong project manager, and can manage multiple projects, priorities, and resources
• You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
• Data-driven and able to report cleanly and accurately on marketing campaigns

Preferred Skills:

• Experience with Braze highly preferred
• Experience with Liquid Logic highly preferred
• Experience with Amplitude or Tableau a plus
• Intermediate knowledge of HTML and CSS as it relates to email a plus

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $83,000 - $117,000.

At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, unlimited, free mental health coaching, generous parental leave, and much more. Paid performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the recruitment process.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. 

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent Acquisition team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.  

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. 

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice