About The Position
As an Industry Marketing Campaign Manager, you will be responsible for planning, executing, and optimizing our industry marketing campaigns to drive brand awareness, customer engagement, and revenue growth. You will collaborate with cross-functional teams to develop integrated marketing strategies and ensure the effective implementation of campaigns across various channels.
You’ll work directly with marketing leadership and marketing team members to strategically enhance already developed campaign assets and materials to apply to specific target industries including professional services, horticulture, cannabis, manufacturing, and distribution. You will work to distribute information from these campaigns directly to the target market. You will also partner with industry associations to find opportunities to target their audiences through a variety of methods including podcasts, webinars, mailers, articles, events, and more.
You will report directly to marketing leadership and engage with SMEs throughout the organization.
Your Day Might Look Like
- Participate in the development of strategic marketing campaigns to promote products/services and achieve business objectives.
- Execute on campaign tactics such as creation of assets and lead magnets, blogs, managing and executing webinars, development and execution of social campaigns, sales enablement materials, and more.
- Track campaign content and assets in centralized intranet site.
- Responsible for deployment of marketing campaign tactics across multiple channels, including Velosio web properties and through targeted partner and associations. Assist SMEs to build their brand by providing opportunities to participate in third party podcasts, blogs, events/conferences, producing content for their social channels, etc.
- Ownership of specific industry segment of overall website related to user journey, completeness, and accuracy.
- Collaborate with the internal marketing team and others around the organization to ensure alignment and consistency in campaign messaging and execution.
- Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Utilize marketing automation tools and platforms to create, deploy, and track campaigns across email, social media, digital advertising, and other channels. This includes Dynamics 365 and ClickDimensions, Monday.com, and others.
- Monitor and report on key performance indicators (KPIs) to measure campaign success and ROI. Testing, learning, and optimizing activities.
- Track all expenditures to align to budget.
What You'll Bring
- Bachelor's degree in Marketing, Business Administration, or related field
- Proven experience 5+ in marketing campaign management, preferably in B2B SaaS.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Exceptional communication, collaboration, and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Experience preferred working in any of the following industries: professional services, horticulture, or distribution
Who We Are
At Velosio, we focus on what matters most -
our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.
Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services.
We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business.
Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Columbus, Ohio, Velosio’s 400 employees serve over 4,000 clients.
Beyond our expertise, as a Velosio team member, you can leverage the Velosio award winning culture - a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry.
Some Reasons You Might Like Working With Us
At Velosio,
YOU MATTER.
Due to our proven commitment to delivering an exemplary employee experience, Velosio was awarded
Best Company Culture and
Best Company for Women by Comparably in 2023, 2022 and 2021, in addition to
Best Company for Career Growth,
Best Perks & Benefits, and
Best Leadership Team by Comparably in 2022 and 2023!
About
Access the following link to see why
100% of current Velosio team members feel their company is invested in their career growth,
99% of current Velosio employees feel their manager cares about them as a person, and
99% of current Velosio team members look forward to interacting with their coworkers every day:
https://www.comparably.com/companies/velosio
At Velosio,
YOUR WELLNESS MATTERS.
Benefits
We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:
- 3 Medical Insurance options with a company contribution to HSA
- 3 Dental Insurance options including adult orthodontics
- 3 Vision Insurance options
- PTO with added time with each year of service
- Remote working environment
- 401k Match 50% of the first 6%
- StayWell Program - a cash reimbursement up to $600 a year toward Wellness
- Quarterly Incentive Program 1
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