Paid Search Specialist - Marketing

Job Description

This is an experienced marketing professional who will help drive the execution of the paid search campaigns on a global scale. This seasoned Paid Search Strategist will report to the Senior Paid Search Manager and should be able to pick up any platform in our arsenal, dig into our vast data to figure out what moves the needle, and design and deploy campaigns that generate results in an already thriving channel with unbelievable lead growth potential.

Desired Skills & Experience:

• Bachelor’s Degree or equivalent experience
• Minimum 2 years of hands-on paid search experience, preferably in B2B
• Experience working on enterprise-level paid search accounts with large budgets
• Expert ability in keyword research, ad copywriting, landing page optimization, and bid management
• Global paid search experience – North America, EMEA, APAC, and LAD
• Process-oriented, with the ability to juggle many tasks at one time. Time management skills are critical
• Creative problem solver and willing to take on new challenges
• Excellent writing and communication skills
• Proficiency in MS Excel, PowerPoint, and Word
• Excellent quantitative and qualitative analysis skills
  
  
  

Career Level - IC3

Responsibilities

What you'll be responsible for:

• Optimizing and executing paid search campaigns (Google Ads/Microsoft Advertising) to drive a double-digit y/y growth for the program
• Daily campaign and budget management
• Launch landing page and ad copy A/B testing efforts
• Review the search term report to identify potentially converting keywords and add irrelevant keywords to the universal negative keywords library
• Proactively identify areas of opportunity and take action to improve the paid search program
• Investigate reports to uncover data trends and translate the data into actionable recommendations
• Perform competitive analysis and stay up to date on the latest PPC trends
  
  
  

About Us

As a world leader in cloud solutions, Oracle uses tomorrow’s technology to tackle today’s problems. True innovation starts with diverse perspectives and various abilities and backgrounds.

When everyone’s voice is heard, we’re inspired to go beyond what’s been done before. It’s why we’re committed to expanding our inclusive workforce that promotes diverse insights and perspectives.

We’ve partnered with industry-leaders in almost every sector—and continue to thrive after 40+ years of change by operating with integrity.

Oracle careers open the door to global opportunities where work-life balance flourishes. We offer a highly competitive suite of employee benefits designed on the principles of parity and consistency. We put our people first with flexible medical, life insurance and retirement options. We also encourage employees to give back to their communities through our volunteer programs.

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Disclaimer:

Oracle is an Equal Employment Opportunity Employer*. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.

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