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Director of Marketing & Community

Remote:

Full Remote

Contract:

Full time

Salary:

38 - 38K yearly

Experience:

Expert & Leadership (>10 years)

Work from:

United Kingdom

Offer summary

Qualifications:

Experience in strategic management, Proven team management skills, Strong understanding of web3 and crypto, Demonstrated success in community building, Skilled in social media strategy development.

Key responsabilities:

Plan, forecast, and report on marketing success
Manage daily operations of the crypto marketing team
Act as the voice of the user for product teams
Oversee community-building and expand into new regions
Develop and improve messaging through market research

CryptoRecruit Human Resources, Staffing & Recruiting SME https://www.cryptorecruit.com/

11 - 50 Employees

See more CryptoRecruit offers

Job description

Your missions

We are a mission-focused profitable B2C business with more than 120 million registered users in more than 170 countries which have just launched our web3 proposition and become a unicorn. Despite starting as a centralised, inflationary, “walled garden” proposition our web2 health&fitness product already changes people’s day-to-day lives for the better by making them 20% more physically active and facilitated $60M of value exchanged in the last quarter alone. With our web3 launch, we immediately became the largest on-ramp in crypto history with 3 million active wallets and more than 13 million token holders.

Strategic management: planning, forecasting, budgeting and reporting for/ on the success of the marketing function according to the business’s north-star metrics
Team Management: Responsible for the day-to-day management of all the crypto marketing team members - managing daily workload and output, performance appraisals and scaling the team according to the growth requirements of the business
Be the ‘voice’ and feedback of the end user internally to management, product and technical teams. Build user profiles and personas to inform strategy
Workstreams to include, but not limited to:

Community Building: Oversee community-building programs and direct report(s) to expand our community and grow into new geographies
Messaging: Continuously build and improve messaging through community feedback and market research
Social Media Strategy: Oversee social media strategy and execution across all channels including the establishment and growth of an influence/ ambassador program
KOL management: leveraging and deepening existing KOL relationships
Content Creation: Communicate the narrative and value of our token to our community via planning, writing and editing educational content (written and video)
Events: Oversee the planning and execution of in-person and online events.
Marketing partnerships: Identify and close deals with marketing-specific partners

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Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.