Offer summary
Qualifications:
2+ years in digital product marketing, Experience with B2C products, Proficient in running A/B tests, Knowledge of analytics tools like Google Analytics, Tableau, Amplitude, Experience in task setting for tech teams.
Key responsabilities:
- Conduct research and generate growth hypotheses
- Collaborate with design, marketing, development, and analytics teams
- Analyze and optimize purchase funnels
- Perform A/B testing on different steps of the funnel
- Gather insights on user needs and behavior