Email Marketing Specialist

Our client is a prominent provider of print and marketing services, seeking an experienced Email Marketing Specialist to manage and optimize their email marketing efforts. This role involves creating and managing email campaigns, building automations and workflows, and utilizing HubSpot’s tools to drive engagement and conversions. If you have a solid background in HubSpot email operations, content creation, and A/B testing, we’d love to hear from you.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Email Campaign Management: Create, manage, and optimize email campaigns and sequences using HubSpot. Ensure campaigns are effectively built and triggered to engage the target audience.

• Automation and Workflows: Build and maintain automations, funnels, and workflows to streamline marketing efforts and improve efficiency.

• Dashboard Management: Oversee and manage dashboards and reporting in HubSpot to track campaign performance and gather insights for continuous improvement.

• Email List Building: Develop and maintain email lists based on target audience segmentation to enhance campaign effectiveness.

• Content Creation: Create compelling and relevant email content that resonates with the target audience and supports marketing goals.

• A/B Testing: Conduct A/B testing to refine email content, subject lines, and campaign strategies for optimal performance.

• Landing Page Creation: Build and design landing pages to support HubSpot email campaigns and drive conversions.

What Success Looks Like:

• Effective Campaign Management: Successfully create and manage email campaigns that engage the target audience and drive results.

• Streamlined Automation: Implement and optimize automations, funnels, and workflows to enhance marketing efficiency.

• Insightful Reporting: Utilize dashboards and reporting tools to provide valuable insights and drive data-informed decisions.

• Targeted Email Lists: Build and manage email lists that are effectively segmented to improve campaign targeting and outcomes.

• High-Quality Content: Produce high-quality email content that aligns with marketing objectives and resonates with recipients.

• Optimized Performance: Demonstrate improved campaign performance through A/B testing and data-driven optimizations.

Qualifications:

• Experience: Proven experience with HubSpot email campaigns and operations, including building and managing email sequences and automations.

• Technical Skills: Proficiency in building automations, funnels, and workflows within HubSpot.

• Content Creation: Strong skills in creating engaging and effective email content.

• A/B Testing: Experience with A/B testing to optimize email performance.

• Landing Page Development: Ability to build and design landing pages.

• Fluency in English: Excellent verbal and written communication skills in English.

This role offers an exciting opportunity for an Email Marketing Specialist to play a critical role in optimizing email marketing strategies and driving engagement. If you have the expertise and are passionate about leveraging HubSpot’s tools to achieve marketing success, we encourage you to apply.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets