We are seeking an experienced Product Marketing Manager to join our new product marketing team. The ideal candidate will have a proven track record in growing SaaS startups, leading Go To Market strategies, and launching new products. You will translate product capabilities into compelling value propositions, create positioning statements, and drive market activations to support our growth. Additionally, you will craft engaging narratives to effectively communicate the unique benefits of our products to diverse audiences.
Lead Go To Market Strategies: Develop and implement comprehensive go-to-market plans for product launches, including consulting on pricing and packaging, conducting competitor analysis, identifying target customer segments, and selecting distribution channels.
Develop Product Positioning: Create a differentiated market positioning and compelling value propositions for PVcase product portfolio and features.
Product Messaging: Work closely with the product management sales teams to develop compelling product messaging, be ready to be an ambassador, and train internal teams on this
Storytelling and Narrative Creation: Leverage storytelling to build strong connections with the audience, articulate unique value propositions, integrate the company's brand story, and use customer success stories. Be ready to be a multi-product ambassador and voice to the market.
Demand Generation Support: Collaborate with the demand generation team to create multi-channel campaigns that drive qualified leads and sales opportunities.
Market Research and Analysis: Conduct thorough market research to identify trends, customer needs, and the competitive landscape. Utilize data-driven insights to inform marketing strategies and initiatives.
Content Management: Organize or manage high-quality marketing content, including product collateral and whitepapers.
Sales Collaboration: Collaborate closely with the sales team to develop sales tools, training materials, and presentations supporting their efforts in selling our products.
Customer Engagement: Cultivate relationships with existing customers through user feedback collection, customer success stories, and advocacy programs.
Internal Communication and Cross-functional Teamwork: Foster collaboration between marketing, product, and sales teams and effectively interact with colleagues and third parties to ensure cohesive marketing efforts.
Adaptability in Dynamic Environments: Thrive in a fast-paced scale-up environment, demonstrating self-starting motivation to contribute to a newly forming product marketing team.
Sanity.io
Toon Boom Animation
Rippling
Grameen America, Inc.
Univar Solutions