Company Overview
Founded in 2007, our mission is to provide scalable, evidence-based autism treatment training tools and caregiver support to underserved populations. We launched our first solution in 2010, aimed at supporting K-12 education, and have since expanded to serve the entire behavioral health community with offerings across various sectors, including employers, providers, and payors. Today, we proudly support over 2,000 customers worldwide with a dedicated team of nearly 500 members, all committed to empowering individuals to reach their full potential.
Our mission is to transform the behavioral health landscape, focusing on data science and analytics to inspire and empower those facing behavioral health challenges. With innovative solutions and the largest published ASD dataset, we aim to improve outcomes and positively impact millions of lives.
Position Overview
We are looking for an experienced Manager, Marketing Operations to drive our next phase of growth. In this role, you will report to the Head of Growth Marketing and be instrumental in enhancing the operational efficiency of our marketing organization. You will help align our structure with the capabilities needed to execute marketing initiatives effectively, leveraging our tech stack and lead routing processes.
As the key player in operationalizing our digital marketing functions, you will identify gaps in our technology and take on IT integration projects. Your expertise in lead routing, Salesforce properties, and HubSpot APIs will be vital to our success.
We value individuals with an entrepreneurial spirit, a passion for health and technology, and a proven track record of developing successful campaigns that generate pipeline and drive revenue. If you thrive on solving complex problems alongside driven and collaborative teammates, this could be the perfect opportunity for you.
Key Responsibilities
- Lead strategic projects to support business transformation and enhance marketing operational capabilities.
- Accelerate the deployment of the “Marketing on Asana” initiative to boost productivity across the team.
- Utilize tools and templates to support planning, budgeting, and business operations.
- Collaborate with various teams to ensure smooth operations that adapt to organizational needs.
- Strategically plan, organize tasks, and track the effectiveness of marketing processes.
- Become an expert on internal systems, their functionality, and integration points.
- Implement and manage global policies to promote efficient cross-departmental functioning.
- Partner with marketing and technical teams to provide data-driven solutions that align with business objectives.
- Oversee prospect database architecture, ensuring data integrity and hygiene across teams.
- Maintain an up-to-date status document for marketing operations.
Qualifications
- 5+ years of experience in program management, business operations, or project management in a revenue-generating environment.
- Bachelor's degree in business, management, or a related field.
- Ability to thrive in a fast-paced, matrixed organizational structure.
- Strong understanding of Lead Management, Lead Routing, and Prospect/Client Life-cycle Management.
- Strategic mindset with a focus on MarTech optimization and scalability.
- Proven program and project management skills.
- Self-starter who confidently tackles new initiatives in fast-paced environments.
- Passionate about Marketing Automation and eager to learn and grow.
- Excellent communication skills, both written and verbal, with the ability to simplify complex concepts.
- Strong organizational skills with the ability to meet deadlines.
- Experience collaborating with stakeholders at all levels.
- Empathy for business partners and a commitment to their success.
- Expertise in leads and customer database architecture.
- Innovative mindset focused on improving data hygiene and information structures.
- Collaborative problem-solver who understands stakeholder needs and delivers effective solutions.
Location
Preference for NYC, with remote opportunities available in select states: AL, AZ, CT, FL, GA, IL, IN, KY, LA, MA, MD, MI, MO, NC, NH, NJ, NV, OH, PA, TX, VA, WA, WI.
Our Commitment to an Inclusive Workplace
We are proud to be an equal opportunity employer, dedicated to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees, which drive curiosity, innovation, and success. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other protected status. Accommodations are available for applicants with disabilities.
Employment Type: Full-Time
