Role Overview:
As one of the most senior members in the team, you are responsible for delivering results on our largest clients as well as supporting, developing and growing the Organic Team to be one of Europe’s finest. You are a key contributor to driving organic innovation, fostering growth for both the team and yourself. You lead on our clients organic strategy, by consistently consulting with key stakeholders, working collaboratively with specialists to deliver overarching plans, alongside confidently reporting on performance and success.
Purpose:
- To support the agency’s mission in providing exceptional and holistic digital marketing services, with a focus on organic search
- To drive innovation, collaboration, and alignment with the company’s strategic goals
- To embody and promote the company’s values and maintain a positive workplace culture
- To support with sales and marketing efforts, client satisfaction, and product development initiatives
Responsibilities:
- Owns overall organic strategy and roadmap, leading organic strategy within our client facing squads
- Thinking beyond Google - producing strategies which extend across the entire organic search ecosystem
- Manages organic strategies end-to-end including research, implementation and reporting
- Acts as the lead organic contact on a wide variety of client accounts, ensuring best practice is consistently adhered to
- Prioritises activities across the organic team based on client’s performance, KPI’s and impact.
- Identifies new opportunities and connects organic plans to business plans
- Contributes to organic thought leadership and delivers industry and specialist insights that are valued by our clients and peers
- Performs high standard of SEO deliverables such as keyword research based on SERP intent, content on-page optimisations, cannibalisation audits, performance analysis etc.
- In-depth understanding of ‘best-in-class’ technical SEO audits, identifying and subsequently helping clients fix any issues.
Works closely with:
- Digital PR, SEO Tech Specialists and Content Teams developing and implementing content, technical solutions and link building strategies.
- The Creative Team, ensuring organic and SEO best practices are being implemented
- The Paid Media Team, developing integrated search strategies for clients.
- The Development Team, ensuring organic and SEO best practices follow best practices.
- The Account Managers and Sales Teams, supporting with new business and upsell opportunities, including large client pitches
- The Head of Organic in identifying service improvements and contributing to the objectives of the Organic team as well as mentoring and training peers
Communication & Collaboration:
- Foster open communication and teamwork across departments
- Engage in regular check-ins and updates with team members, ensuring alignment on project goals and timelines
- Build strong relationships with clients and stakeholders, ensuring satisfaction and clarity on project deliverables
- Consults with clients and reports on organic performance tied to business goals
Management:
- Peer Review the work of other team members, providing guidance, mentorship, and performance feedback.
- Ensure that all projects are delivered on time and within scope
- Develop and implement team strategies that support both client objectives and agency goals
- Manage the allocation of resources for your clients to optimise productivity.
Product Development & Innovation:
- Contribute to the development of new digital products and services
- Bring innovative ideas to enhance current offerings, ensuring they align with market trends and client needs
- Ensure seamless integration of new tools and processes
KPIs:
All KPIs are measured monthly and targeted quarterly.
Project Success & Timeliness:
- Completion of projects within agreed timelines and budgets
- Achievement of project goals and client satisfaction metrics
Performance:
- Productivity with 65% billable work contributions
- Personal employee engagement and adoption of people initiatives and tools
- Professional development progress
- Meeting or exceeding performance review expectations
Client Satisfaction:
- High levels of client satisfaction based on feedback and results
- Client retention and account growth
Innovation & Product Development:
- Contribution to new product ideas, processes, or services
- Implementation and success of innovative solutions or improvements
Collaboration & Communication:
- Quality of communication and collaboration within and across departments
- Positive feedback from team members and stakeholders
- Achieving a good to outstanding talent review score
Requirements:
- Strong communication and collaboration skills
- Ability to work in a fast-paced, dynamic environment
- Understanding of digital marketing trends and best practices
- Proven SEO background, minimum of 5 years experience in a similar role
- Works in unity with others to meet client goals and retain client accounts
- Ability to thrive and enjoy a dynamic, high-paced environment while juggling multiple projects in parallel
- Takes ownership in getting any issues resolved
- Embodies and practices radical candour - the ability to give effective constructive feedback to team members and colleagues when required
- Sets up their colleagues for success as standard, being the teammate everyone wants by their side
- Keeps up to date with SEO industry trends and developments
- Confident in cascading experience and knowledge to the rest of the team
- Enjoys, thrives and creates environments which encourage open communication, teamwork, trust and creative thinking
- Comfortable and confident in being recognised as an expert both internally and externally
- Experience using industry tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog and Semrush
About Hallam
We’re not just some self-obsessed agency promising table tennis and unlimited snacks in exchange for your soul. And that’s why we’ll always show up with something to say, not just something to sell. We share a mission to deliver outstanding work with purpose. We’re here to do business in a better way: to work hard to do the right things, not only for our clients but our people and the world around us. Work should exist to make life better and we are a great place to work. Hallam has been chosen by its employees as one of the best places to work, and in the top 40 marketing employers in the UK. You’ll join a team of more than 50 talented digital geeks who love everything from board game nights to agency trips out to a post-work tipple(s).
What’s it like working at Hallam?
You’ll get to work for a progressive agency that is driven by its people and values, not just profit. We’ll provide you with everything you need for your role with us, including the latest Apple equipment (or equivalent) and set you off on your personalised onboarding program where you’ll get to know us; your manager, team and the wider departments as well as how we do things around here through our proven operations and processes.
Our Perks:
- Unlimited remote and flexible working policy*
- 33 days holiday (25 plus the extra 8 bank holidays to take whenever you want)
- Option of early finish Fridays
- Your birthday day off, whenever you choose to celebrate!
- Bi-annual, seasonal recharge days
- Other annual leave perks including, quarterly long weekends, additional holidays after longevity of service and the option to buy further holiday days
- Sabbatical opportunities after 5 years service
- Enhanced parental and reproductive health policies, supporting every stage of family planning including access to menstrual and menopause leave
- Enhanced policies to support with leave for medical reasons, caring for dependents, compassionate or bereavement reasons
- Training, learning and development opportunities, both individual and company-wide
- A revered employee engagement programme including frequent surveys and retros. Your opportunity to have your voice heard and genuinely make a difference to your place of work
- 2 days per month of ‘Thrive Time’. This is your personal development time you can spend on anything you want. Want to focus on innovation? Volunteer for a charity? Enrol for a qualification? We’ll give you the time to do this
- Regular company and team socials, events and celebrations
*Based on our 3 principles: Work from anywhere, Freedom to choose and Cultural Unity. We believe everyone has the right to work from wherever they want. This choice will always lay with the employee and not the employer. We hire the best and trust you to manage and deliver your own work. Whether you are 100% remote, hybrid or come into one of our offices every day, every Hallamer is an equally important part of our culture.
Benefits
We’re also proud to offer plenty of employee benefits:
- Company bonus scheme
- Competitive pension scheme
- Monthly wellbeing allowance
- Access to paid for therapy and counselling services
- Payroll giving opportunities for charitable donations
- Travel to work schemes and electric vehicle salary sacrifice scheme
- Know someone who would fit right in at Hallam? We also have a new employee referral incentive
We highly encourage applicants from under-represented ethnic groups and LGBTQ+ communities. Throughout the recruitment process, we will strive to make interviews as diverse and gender-balanced as possible for impartiality. As long as you’re qualified, you’ll receive equal consideration for employment regardless of race, religion, colour, gender or disability.
Compensation£35k - £50k (dependent on experience)
