LinkedIn Strategist (Freelance, Remote)

A leading SG-based telecoms client is looking for a LinkedIn Strategist (Freelance, Remote) who will develop and execute social media strategies, particularly for the LinkedIn platform.

RESPONSIBILITIES

• Develop and implement a comprehensive social media strategy for a B2B tech brand, covering key platforms like LinkedIn and the client's web page.
• Create and curate engaging, high-quality LinkedIn content that resonates with the target audience of technology decision-makers and business leaders.
• Manage the full LinkedIn content creation process, from ideation to publishing and community engagement.
• Maintain a LinkedIn content calendar to ensure a steady stream of relevant and timely platform updates.
• Analyze LinkedIn performance and usage metrics to optimize the LinkedIn strategy and content.
• Develop and implement a strategy for sustainability-focused LinkedIn content.
• Monitor industry trends and competitor activity to identify opportunities and refine the social media approach.

• Previous experience in LinkedIn marketing, social media strategy, content marketing, or a related field, focusing on B2B tech audiences.
• Proven track record of successful social media strategies and campaigns, particularly on the LinkedIn platforms and company website.
• Excellent writing, editing, and content creation skills, with the ability to develop compelling, on-brand social media posts.
• Strong understanding of social media performance metrics and analytics, including the ability to measure and report on critical KPIs.
• Familiarity with social media management tools, content calendars, and best practices for community engagement.
• Adaptable and creative mindset, with the ability to generate innovative LinkedIn ideas and concepts.
• Collaborative approach, with the ability to work cross-functionally and align social media efforts with broader marketing and business goals.
• Passion for the B2B tech industry and staying up-to-date with market trends and developments.