Digital Marketing Manager

HackerOne is the global leader in human-powered security, harnessing the creativity of the world’s largest community of security researchers with cutting-edge AI to protect your digital assets. The HackerOne Platform combines the expertise of our elite community and the most up-to-date vulnerability database to pinpoint critical security flaws across your attack surface. Our integrated solutions, including bug bounty, pentesting, code security audits, spot checks, and AI red teaming, ensure continuous vulnerability discovery and management throughout the software development lifecycle. Trusted by industry leaders such as Coinbase, General Motors, GitHub, Goldman Sachs, Hyatt, PayPal, and the U.S. Department of Defense, HackerOne was named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024.

Position Summary

As a Digital Marketing Manager at HackerOne, you will be responsible for developing and executing digital marketing strategies to drive lead generation, customer engagement, and revenue growth. In this role, you will lead SEM and SEO strategy and work closely with Web Marketing, Campaign and Social Media team members. You will collaborate with cross-functional teams to leverage digital channels effectively and optimize campaign performance. This role offers an exciting opportunity to make a significant impact on our digital marketing initiatives and contribute to the success of our organization.

What You Will Do

• Develop and implement digital marketing strategies across various channels, including SEO, paid search, and programmatic display advertising.

• Manage and optimize digital campaigns to maximize ROI and achieve key performance indicators (KPIs), such as lead generation, conversion rates, and customer acquisition cost (CAC).

• Collaborate with internal stakeholders, including product marketing, sales, and content teams, to align digital marketing initiatives with business objectives and target audience needs.

• Analyze keyword data for SEO/SEM program optimization and website alignment. 

• Monitor market trends, competitor activities, and customer insights to identify opportunities for campaign optimization and audience targeting.

• Analyze digital marketing performance data, generate reports, and provide actionable insights to inform future strategy and decision-making.

• Stay informed about emerging digital marketing trends, technologies, and best practices to continuously improve campaign effectiveness and innovation.

• Manage digital marketing budgets, allocate resources effectively, and track expenses to ensure efficient use of resources and alignment with financial goals.

Minimum Qualifications  

• 4+ years of experience in digital marketing, with a focus on B2B marketing preferred.

• Hands-on experience with digital marketing channels and platforms, including paid search and display advertising.

• Experience with SEO/keyword research tools

• Proficiency in marketing analytics tools, such as Google Analytics, Google Ads, and digital advertising platforms.

• Strong analytical skills and data-driven decision-making capabilities to evaluate campaign performance and optimize strategies.

• Ability to own a budget and manage Return on Ad Spend (ROAS)

• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.

• Detail-oriented with the ability to manage multiple projects and priorities in a fast-paced environment.

• Creative thinking and problem-solving abilities to develop innovative digital marketing solutions and strategies.

• Ability to work independently and as part of a team, with a proactive and results-oriented mindset.

• Must be based remotely in US or Canada. HackerOne is a digital-first company. This model offers our employees flexibility in time and location. All employees must be able to work and excel in a remote environment.

Preferred Qualifications

• Familiarity with account-based marketing (ABM) principles and practices.

• Certification or training in digital marketing or related field (e.g., Google Ads certification, HubSpot certification).

• Background in cybersecurity marketing

Compensation Bands:
Tier Guide

Tier A

$102K – $128K • Offers Equity

Tier B

$88K – $110K • Offers Equity

Tier C

$87K – $108K • Offers Equity

Canada

CA$80K – CA$100K • Offers Equity

#LI-Remote

#LI-HM1

We're committed to building a global team! For certain roles outside the United States, U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).

Employment at HackerOne is contingent on a background check.

HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.

This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.

HackerOne Values

HackerOne commits to maintaining a strong, inclusive culture built for our employees and our community of hackers. We are driven by our five core values. We recognize that our mission is bigger than us, and therefore act with integrity at all times. As a team, we believe that transparency builds trust so we default to disclosure in our communications. Each individual executes with excellence, creating an environment of greater alignment and greater autonomy. We win as a team and respect all people to empower everyone to learn from each other, innovate, and grow.