Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.
Summary of Position
The Associate Director of Marketing will be responsible for leading and executing comprehensive marketing strategies with a primary focus on content development across hospital and health systems (HHS), as well as business-to-business (B2B) portfolios. This role will be integral in developing a wide range of content—thought leadership, educational materials, sales collateral, case studies, and more—that drives business growth and strengthens brand presence.
This individual will work cross-functionally with internal teams and external partners to ensure that all content aligns with business objectives and resonates with key target audiences, from hospital executives and healthcare professionals to B2B decision-makers. The ideal candidate will bring a deep understanding of the healthcare industry, excellent content creation skills, and strategic marketing acumen.
Essential Duties and Responsibilities
Content Development (Major Component – 60%)
Lead and oversee the creation of high-quality content across various formats, including sales collateral, conference presentations, white papers, case studies, video content, webinars, infographics, eBooks, podcasts, and social media posts.
Alongside the Head of Marketing, help develop and execute a comprehensive content strategy that aligns with overall marketing goals for both healthcare and B2B markets.
Ensure content is engaging, educational, and aligned with the brand’s voice and messaging framework, positioning the company as a thought leader in the industry.
Manage the content production process, from concept to publication, ensuring timely delivery of assets that support marketing campaigns and business objectives.
Market and Audience Insights (10%)
Utilize market research to tailor content themes, tone, and formats to the specific needs of hospital/health system clients and B2B customers.
Develop and refine buyer personas to create personalized and targeted content that addresses the challenges and needs of key segments.
Analyze content performance metrics and audience feedback to continuously optimize the content strategy.
Go-to-Market Strategy (5%)
Collaborate with product marketing, sales, product, and client success teams to develop and execute go-to-market strategies that leverage content as a key driver for lead generation and brand awareness.
Create and manage marketing campaigns that support product launches, service offerings, and other key initiatives, ensuring alignment with the overall product roadmap.
Localize content for different regions and markets, especially for Canadian audiences, to maximize impact.
Cross-functional Collaboration (5%)
Partner with creative and digital marketing teams to produce visually compelling content and optimize it for various distribution channels, including websites, email, paid media, and social media platforms.
Work closely with sales enablement to develop sales tools and collateral, such as pitch decks, brochures, and customer success stories, ensuring the sales team is equipped to engage prospects effectively.
Content Distribution and Channel Management (5%)
Strategically distribute content across multiple channels, including digital platforms, industry publications, webinars, and live events, to engage target audiences and generate demand.
Manage content library (Sharepoint, Highspot) that allows for efficient repurposing and consistent branding across different campaigns.
Leverage interactive content, such as virtual events and live-streamed sessions, to engage healthcare professionals and B2B decision-makers.
Branding & Messaging (5%)
Ensure that all content aligns with the company's brand guidelines and messaging, reinforcing a consistent and compelling narrative across all touchpoints.
Work with Head of Marketing to refine messaging for different audiences and platforms, ensuring a cohesive brand presence.
Special Projects (5%)
The time spent on each responsibility reflects an estimate and is subject to change dependent on business needs.
Supervisory Responsibilities
Yes (Potential Responsibilities)
Qualifications Expected for Position
Bachelor’s degree in marketing, communications, journalism, or a related field; advanced degree preferred.
10+ years of experience in marketing with a focus on content development, ideally in the healthcare or B2B sectors.
Proven track record of developing and managing successful content strategies across various formats and channels.
Strong understanding of the healthcare industry, particularly marketing to hospital systems and B2B clients.
Excellent writing, editing, and communication skills, with a portfolio showcasing diverse content.
Ability to manage multiple projects, meet deadlines, and collaborate with cross-functional teams.
Experience managing external vendors and agencies for content production.
Ability to generate and design content using CANVA, Adobe, Powerpoint, etc.
Preferred Qualifications:
Experience in healthcare marketing with a deep understanding of regulatory requirements and the nuances of marketing to healthcare professionals.
Familiarity with inbound marketing strategies, marketing automation tools (e.g., Marketo), and CRM systems (e.g., Salesforce).
Ability to analyze content performance metrics and translate insights into actionable strategies.
Leadership experience with the ability to mentor and guide junior content creators/marketing specialists.
Required license or credential needed to perform job: (N/A or specific license name)
For roles that require a particular license/credential, those qualifications must be listed as mandatory, and the below line can be removed. If role does not require license/credential, the below line must remain.
The above qualifications, knowledge, experience, and/or background are expected but not required for this role.
Work Environment
- Hybrid (Office & Remote)
Travel: ≤10%
Travel percentage reflects an estimate and is subject to change dependent on business needs.
Physical Requirements
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Teladoc Health will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual in line with company policy.
About Us
Teladoc Health is the global virtual care leader, offering the only comprehensive virtual care solution spanning telehealth, expert medical, and licensed platform services. Teladoc Health serves the world's leading insurers, employers, and health systems and helps millions of people around the world resolve their healthcare needs with confidence.
Job Description Acknowledgment
This job description is a general overview of nature and level of work performed by employees with this job designation It is not intended to be a comprehensive list of all duties, responsibilities and qualifications required of this position. Management reserves the right to add, delete, and/or modify any of the job duties or requirements at any time. I acknowledge that I have read and understand the above job description. By signing this job description, I understand the duties that are expected of me.
Why Join Teladoc Health?
A New Category in Healthcare: Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.
Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person’s health journey.
Make an Impact: In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.
Focus on PEOPLE: Teladoc Health has been recognized as a top employer by numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment.
Diversity and Inclusion: At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.
Growth and Innovation: We’ve already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.
At Teladoc Health we thrive on difference and individuality. Teladoc Health is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for any stage of the recruitment process / interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please reach out to us at accessibility@teladochealth.com.
