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Digital Communications Specialist

extra holidays - fully flexible

Remote:

Full Remote

Salary:

96 - 96K yearly

Experience:

Mid-level (2-5 years)

Work from:

United Kingdom, Massachusetts (USA), United States

Offer summary

Qualifications:

1-2+ years working in enterprise Campaign Management Tools like Salesforce Marketing Cloud, Adobe Campaign, or Marketo, Basic knowledge of HTML, CSS, SQL, and Snowflake, Experience creating personalized email campaigns using customer data.

Key responsabilities:

Collaborate to create email content for leaders, students, and parents
Define email list segmentation and propose test strategies
Maintain automated email journeys, refine segmentation strategies
Update email templates, tracking codes, analyze campaign performance
Monitor email trends, enhance email marketing success, occasional web updates

EF Education First Edtech: Education + Technology XLarge http://www.ef.com/

10001 Employees

See more EF Education First offers

Job description

Description

Position at EF Educational Tours

Some companies are in the Business of Technology.
Others are in the Business of Finance…Or Sports…Or Soft Drinks.
At EF, we’re in a different kind of business.
One that’s a little less tangible, and makes a big impact.
We’re in the Business of Understanding.
Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. And yes, we have technology, we have finance, we even have sports with our own professional cycling team EF Education - EasyPost. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.

The Marketing and Creative Department for EF Educational Tours (ET), Explore America (EA), and EF Tours For Girls divisions of EF Education First, is seeking a driven and detail-oriented Digital Communications Specialist to join our growing Digital Communications team. In this role, you’ll be responsible for working collaboratively to plan, build, and manage email audiences and deployments within the customer journey, primarily for the Tours for Girls audiences, with the opportunity to expand into other digital areas as well.

What you'll do:

Work with marketing campaign managers, creative producers, copywriters and designers in creating email content for our group leaders, students and parents
Work with VP of Tours for Girls, and their Marketing Manager to understand the specific messaging and nuances to their audiences
Partner with the data automations team to define email list segmentation
Provide email best practices and continuously propose test strategies for new campaigns
Create and maintain automated email journeys to nurture and engage our customers, refining customer segmentation strategies to ensure high-level performance
Update the code of responsive HTML, CSS email templates
Update tracking codes in emails and report out on campaign performance
Monitor email trends and technology, and work to enhance our email marketing success
Make occasional web updates as needed

Who you are:

1-2+ years experience working with enterprise Campaign Management Tools such as Salesforce Marketing Cloud, Adobe Campaign, or Marketo
Basic knowledge of HTML and CSS, and SQL and/or Snowflake
Experience creating and managing email campaigns that utilize customer data to create personalized customer journeys
Strong project management, attention-to-detail, and organizational skills
Highly adaptable and able to juggle multiple projects at once while consistently meeting deadlines
Experience operating in a test-and-learn culture, driving constant iterative improvements to the customer experience
Bonus points for…
Being driven and inspired by EF’s mission: opening the world through education
Having an enthusiastic attitude and willingness to jump in and “get your hands dirty”  
Being naturally curious and loving a good challenge  
Having the ability to confidently make decisions and generate ideas 
Being willing to ask for help and welcome feedback

Preferred Requirements:

Hands-on experience with large-scale Marketing Automation Platforms
Experience working across multiple channels: email a must, SMS and/or live chat a plus
A deep understanding of the email marketing industry, including deliverability, tracking, reporting, and best practices

Who we are:

The overall ET/EA Marketing and Creative team is made up of 50+ staff: writers, designers, video editors, producers, photographers, web content developers, email coders, audience builders, lead-generators, and more. We make anything the business needs and create whatever we can dream up, all in-house. Customer-first and collaboration-forward, the Digital Communications team leverages our deep understanding of the customer and the business to drive the strategies and solutions that get more students and teachers traveling.

Why you'll love working here:

Work in our beautiful Cambridge, MA where you’ll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups and clubs.

You can expect:

Paid international and domestic travel at least once a year (more as you grow with us)
Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
Four weeks paid vacation your first year and ten paid holidays
25% company match on your 401(k) contribution
Excellent medical, dental, and vision coverage, along with life and disability insurance
Wellness benefits and a yearly fitness reimbursement
EF program discounts including travel, language schools, childcare, and more
Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
Discounts at local venues and businesses

Yes, we’re a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965. We’re always on the lookout for people with drive, creativity, empathy and what we like to call ‘fingerspitzengefuhl’ (German for ‘keeping ones finger on the pulse’), to help us continue our journey; to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways.

careers.ef.com