Meta Performance Marketing Manager

GrowthAssistant is currently looking for a Meta Performance Marketing Manager to join our team. In this role, you'll be responsible for improving paid social media campaigns on platforms including Facebook, Instagram, TikTok, and Pinterest. To effectively reach and engage our target audience, this position demands a combination of creativity, analytical skills, and a strong knowledge of digital trends.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Growth Assistant benefits include:
🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Schedule:

• 9:00 AM to 5:00 PM PST

The Role:

• Launch new Meta ad campaigns from scratch; A/B testing of ads and ad sets to determine what is and is not successful to drive business results
• Independently optimize Meta campaigns based on data trends from ROAS, CTR, CPM, etc.
• Monitor, export, track, and identify common Meta ads challenges, and proactively report on what is and is not working with the client
• Build Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client
• Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with clients

The Requirements:

• 3+ years of Meta ads experience to set up, optimize, and provide recommendations on ad campaigns based on data trends
• Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
• Experience building brand new reports in Excel or Google Sheets to show paid media trends in real time and over time across campaigns
• Expertise in understanding Meta ads data and making proactive recommendations to clients on what is and is not working, and then adjusting campaigns & ads accordingly
• Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data

Nice to have:

• Notion experience for team admin and project tracking
• History of campaign work in the DTC ecom space
• 1+ years of TikTok ads platform experience

The Compensation:

• ₱65,000 to ₱95,000/month