Product Marketing Manager (Innovation Hub)

Hi there!

We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our role Product Marketing Manager for idea generators, planning geniuses, and natural-born analysts.

Tasks in the role

• Manage inbound marketing and lifecycle communications for various products in the Innovation Hub Unit
• Manage, optimize, and measure performance throughout the product funnel and user journey from activation to conversion & retention
• Ideate and execute new user journey experiments and A/B tests for conversion optimization together with product teams
• Develop cross-functional partnerships across Product, Product Marketing, Sales, Brand Marketing, and other key teams
• Drive competitive analysis and marketing research. Create customer personas that represent our target customer's characteristics, behaviors, and needs, and so influence and guide messaging and positioning efforts
• Lead user interviews and translate user feedback into product and marketing improvements
• Leading marketing materials production: emails, landing pages, videos, banners, and decks – together with design, content, and video production teams
  
  
  

Who we are looking for

• Product marketing manager with 3-5 years of experience in product-driven SaaS companies
• Proven track record in successful growth product projects
• Excellent project management skills
• Cross-collaboration & Sales enablement experience
• Data-driven
• Exceptional attention to detail
• A smart relationship-builder
• Excellent English
  
  
  

A Bit About The Team

What is Innovation Hub? It is a space in our company where we try new hypotheses, work on new ideas, conduct research, and grow potentially successful products.

There are several teams in the Innovation Hub now, each with their own focus, niche, idea for a product (for example, some projects focus on content marketing, some on the SMM, and so on).

We will try to create all the right conditions for you to work and rest comfortably

• It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both
• Flexible working day start
• Unlimited PTO
• Hobby benefit
• Breakfast, snacks, and coffee at the office
• Corporate events
• Training, courses, conferences
• Gifts for employees
  
  
  

Finally, a Little More About Our Company

We’ve been developing our product for 15 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.

Kateryna

Researcher

kateryna.shoshova@semrush.com